Folding Ruler

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

4.8%

Market size, estimated

$71Ka year

Peak month

August1.9× the quietest month

Top search term

folding ruler52K searches a year

Listings sell for $10.60 on average, from $2.07 to $26.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.60 that is $1K to $3K a year per listing.

Average price

$10.60under the $15 to $100 sweet spot

Price range

$2.07–$26.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #227 within Measuring & Layout Tools. It carries 330 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#227in Measuring & Layout Tools

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

330per listing

Listings tracked

32

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months