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Foldable Level

Fail

Shoppers spend only $18K a year here, so Foldable Level is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$18K/yr15K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
80%top-5 click share · 10 brands · 11 sellers

Flapen Score

Foldable Level against its category

The dotted line is the Tools & Home Improvement average. Past it, Foldable Level is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Level market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable Level 15K times last year and spent an estimated $18K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
4.6%
Market size, estimated
$18Ka year
Peak month
December7.2× the quietest month
Top search term
folding level7K searches a year

02 · Price

A sale here is worth $26.43.

Listings sell for $26.43 on average, from $19.14 to $34.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.43 that is $0 to $3K a year per listing.

Average price
$26.43inside the $15 to $100 sweet spot
Price range
$19.14–$34.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #402 within Measuring & Layout Tools. It carries 138 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
24.2%
Average rank
#402in Measuring & Layout Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
138per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Foldable Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

  • Saker37%
  • DikTalk28%
  • SakerPlus9%
  • Sutekus5%
  • ZAUNFOOY5%
  • DIAMOND CHEF4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Foldable Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Reviews and returns

What reviews say buyers love and hate about Foldable Level

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Functionality-Overall”
1.8%of orders come back
“Great concept just didn't work well”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Foldable Level questions

Answered from the same tracked data.