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Foam Window Seal

Maybe

Buyers convert on 9.7% of searches. But shoppers spend only $42K a year here, so Foam Window Seal is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$42K/yr44K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
55%top-5 click share · 17 brands · 55 sellers

Flapen Score

Foam Window Seal against its category

The dotted line is the Tools & Home Improvement average. Past it, Foam Window Seal is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Window Seal market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Window Seal 44K times last year and spent an estimated $42K. The top 5 brands take 68% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
9.7%
Market size, estimated
$42Ka year
Top search term
foam window seal14K searches a year

02 · Price

A sale here is worth $9.79.

Listings sell for $9.79 on average, from $2.88 to $18.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.79 that is $979 to $2K a year per listing.

Average price
$9.79under the $15 to $100 sweet spot
Price range
$2.88–$18.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$979–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #58 within Weatherproofing. It carries 1,678 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#58in Weatherproofing
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,678per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Foam Window Seal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

55

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

23%

  • Thermwell15%
  • Frost King15%
  • Kikerike14%
  • M-D Building Products13%
  • Bantie11%
  • yotache9%

Search terms

Top Foam Window Seal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam window seal14K/yr
  • window seal foam5K/yr
  • window foam seal strip12K/yr
  • foam strips for windows3K/yr
  • foam weather seal4K/yr
  • window sealing foam3K/yr
  • foam window seal strip3K/yr
  • foam strips for air conditioner584/yr

Reviews and returns

What reviews say buyers love and hate about Foam Window Seal

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Adhesion/Stickiness”
35%of negative reviews mention “Adhesion/Stickiness”
2.1%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foam Window Seal questions

Answered from the same tracked data.