foam tape
Worth a lookShows low returns (1.6%), but pricing outside the sweet spot ($9.13 avg) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay$2.88–$26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Market size
Okay$170K$170K/yr · 243K searches
Review moat
Okay3,411.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, foam tape is a $170K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
foam tape market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $137K–$183K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.2%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
122
Top-5 brand share
64%
Top 20: 96%
Top-5 click share
42%
Top 20: 79%
Open market
33%
- Kikerike26%
- Frost King21%
- HKSZEH8%
- Ndcadhesive5%
- ToLanbbt4%
- YIJUHOU4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top foam tape search terms
- foam tape215K/yr
- adhesive foam tape8K/yr
- thick foam tape6K/yr
- waterproof foam tape5K/yr
- sticky foam tape3K/yr
- foam adhesive tape3K/yr
- foam tape roll3K/yr
Top foam tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frost King R734H Sponge Rubber Foam Tape 3/4 W X 7/16 H X 10 L Black
Frost King$5.304.5★5,044 rev
Kikerike Self Adhesive Foam Tape Weatherstrip 1/2In x 1/4In x 16.5Ft High Density Foam Insulation Strips Seal Weather Stripping with Strong Adhesive for Door and Window Sound Isolation Soundproofing
Kikerike$6.544.4★2,111 rev
HKSZEH 330 PCS Double Sided Foam Tape Pre Cut 1/2 X 2/5 Inch Small Adhesive Foam Squares for Crafts Thin Foam Craft Tape Split for Arts Crafts Sewing Scrapbook DIY Christmas (Tape White)
HKSZEH$8.004.6★140 rev
Kikerike Self Adhesive Foam Tape Weatherstrip 1/2In x 1/4In x 42Ft High Density Foam Insulation Strips Seal Weather Stripping with Strong Adhesive for Door and Window Sound Isolation Soundproofing
Kikerike$5.854.4★2,111 rev
3M Double Sided Tape 1/2 x 18Ft Foam Tape 1600T White
Ndcadhesive$7.924.5★860 rev
Newest
by launch date
8 Sheets 1320 Pcs Foam Squares 2 Sizes Double Sided Foam Tape Adhesive Dots Mount Stickers for Crafts Office Supplies DIY Crafting Scrapbook Halloween Christmas 2 Sizes (0.47in/12mm 0.24in/6mm)
SISABAMA$5.2687 rev
HKSZEH 330 PCS Double Sided Foam Tape Pre Cut 1/2 X 2/5 Inch Small Adhesive Foam Squares for Crafts Thin Foam Craft Tape Split for Arts Crafts Sewing Scrapbook DIY Christmas (Tape White)
HKSZEH$8.00140 rev
Bantie 33FT EVA Foam Weather Stripping Door Seal Self-Adhesive Weatherstrip Tape for Door Frame Window Gaps Soundproof Insulation
Bantie$9.59805 rev
HKSZEH 168 Pcs Foam Tape Craft Double Sided Precut 3/4 X 1/2 Inch 3D Adhesive Foam Squares Self Adhesive Dots Purple for Halloween Christmas DIY Crafts Art Sewing Supplies (1 Tape White)
HKSZEH$7.97215 rev
Kikerike Self Adhesive Foam Tape Weatherstrip 1/2In x 1/4In x 42Ft High Density Foam Insulation Strips Seal Weather Stripping with Strong Adhesive for Door and Window Sound Isolation Soundproofing
Kikerike$7.42957 rev
Trending
90-day click momentum8 Sheets 1320 Pcs Foam Squares 2 Sizes Double Sided Foam Tape Adhesive Dots Mount Stickers for Crafts Office Supplies DIY Crafting Scrapbook Halloween Christmas 2 Sizes (0.47in/12mm 0.24in/6mm)
SISABAMA$5.264.7★
Kikerike Self Adhesive Foam Tape Weatherstrip 2In x 1/8In x 20Ft High Density Foam Insulation Strips Seal Weather Stripping with Strong Adhesive for Door and Window Sound Isolation Soundproofing
Kikerike$10.984.4★
Frost King V734H Vinyl Foam Tape - Closed Cell - Moderate Compression 3/4 W 1/2 Thick 10 L Grey Gray
Frost King$3.214.5★
HKSZEH 330 PCS Double Sided Foam Tape Pre Cut 1/2 X 2/5 Inch Small Adhesive Foam Squares for Crafts Thin Foam Craft Tape Split for Arts Crafts Sewing Scrapbook DIY Christmas (Tape White)
HKSZEH$8.004.6★
Foam Insulation Tape Adhesive High Density Seal Doors Weatherstrip Waterproof Plumbing HVAC Windows Pipes Cooling Air Conditioning Weather Stripping Craft Tape (33 Ft- 1/8 x 2)
Papillon$10.714.2★
What buyers say about foam tape
What buyers praise and complain about, mined from review topics.What buyers love
“Adhesive sticks really well”
“Excellent quality”
“EASY TO USE”
“Works as advertised”
“Great value”
“works well”
“Durable and easy to use”
“It holds really well”
“Fit great”
“EASY TO REPOSITION”
What buyers complain about
“Adhesive is horrible”
“Poor Quality Control”
“doesn't work very well”
“Also foam was a little too dense”
“NOT strong”
“Waste of money”
“False advertising”
“it fell off”
“Difficult to remove”
“wasnt waterproof at all”
Top return reasons
Common questions
- Is foam tape profitable to sell on Amazon United States?
- The niche generates $170K/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the foam tape niche?
- 24 brands and 122 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in foam tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Functionality-Overall. The return rate is 1.6%.
- When does demand for foam tape peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the foam tape niche?
- Listings span $2.88–$26.69; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 3,412 reviews — the moat a new listing must climb.