Is Foam Tape profitable to sell on Amazon United States?

Flapen scores Foam Tape 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $170K a year across 37 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +12.0% in the last 90 days.

How competitive is the Foam Tape niche on Amazon United States?

24 brands and 122 sellers compete in Foam Tape on Amazon United States. The top 5 Foam Tape products take 42% of clicks, and the top 5 brands take 64%.

What do buyers complain about in Foam Tape?

Foam Tape buyers on Amazon United States complain most about Adhesion/Stickiness, Quality-Overall, and Functionality-Overall. Returns run at 1.6% of orders.

When does demand for Foam Tape peak?

Search demand for Foam Tape on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Foam Tape niche?

Foam Tape sells for $9.13 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $2.88 to $26.69. The average product has 3,412 reviews, the count a new listing must catch up to.

Foam Tape

Maybe

Returns run at only 1.6% of orders. But products sell for $9.13 on average, outside the sweet spot, so Foam Tape is a Maybe.

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $170K/yr243K searches / yr
90-day growth: +12.0%search demand this quarter
Competition: 42%top-5 click share · 24 brands · 122 sellers

Flapen Score

Foam Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Foam Tape is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Foam Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Tape 243K times last year and spent an estimated $170K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months: 243K
Growth, 90 days vs prior 90: +12.0%
Conversion, latest week: 7.6%
Market size, estimated: $170Ka year
Peak month: August1.5× the quietest month
Top search term: foam tape215K searches a year

02 · Price

A sale here is worth $9.13.

Listings sell for $9.13 on average, from $2.88 to $26.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.13 that is $2K to $5K a year per listing.

Average price: $9.13under the $15 to $100 sweet spot
Price range: $2.88–$26.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$5K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #59 within Weatherproofing. It carries 3,412 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.2%
Average rank: #59in Weatherproofing
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 3,412per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 49 months

Products