Is Foam Paint Roller profitable to sell on Amazon United States?

Flapen scores Foam Paint Roller 49 out of 100 on Amazon United States, a Fail. Shoppers spend $251K a year across 23 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +7.2% in the last 90 days.

How competitive is the Foam Paint Roller niche on Amazon United States?

8 brands and 16 sellers compete in Foam Paint Roller on Amazon United States. The top 5 Foam Paint Roller products take 53% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Foam Paint Roller?

Foam Paint Roller buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Paint Quality. Returns run at 1.5% of orders.

When does demand for Foam Paint Roller peak?

Search demand for Foam Paint Roller on Amazon United States peaks in Mar–Apr–May–Jun–Jul, and the busiest month runs 7.1× the quietest.

What does it cost to enter the Foam Paint Roller niche?

Foam Paint Roller sells for $9.98 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.08 to $18.57. The average product has 1,030 reviews, the count a new listing must catch up to.

Foam Paint Roller

Fail

The top 5 brands take 95% of clicks, so Foam Paint Roller is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $251K/yr205K searches / yr
90-day growth: +7.2%search demand this quarter
Competition: 53%top-5 click share · 8 brands · 16 sellers

Flapen Score

Foam Paint Roller against its category

The dotted line is the Tools & Home Improvement average. Past it, Foam Paint Roller is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Foam Paint Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Paint Roller 205K times last year and spent an estimated $251K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months: 205K
Growth, 90 days vs prior 90: +7.2%
Conversion, latest week: 12.2%
Market size, estimated: $251Ka year
Peak month: July7.1× the quietest month
Top search term: foam paint roller51K searches a year

02 · Price

A sale here is worth $9.98.

Listings sell for $9.98 on average, from $5.08 to $18.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $9.98 that is $10K to $12K a year per listing.

Average price: $9.98under the $15 to $100 sweet spot
Price range: $5.08–$18.57
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $10K–$12K
Returns: 1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #31 within Painting Supplies & Tools. It carries 1,030 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #31in Painting Supplies & Tools
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 1,030per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products