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Foam Board Insulation 4x8 Sheets

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend only $155K a year here, so Foam Board Insulation 4x8 Sheets is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size
$155K/yr161K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
32%top-5 click share · 50 brands · 110 sellers

Flapen Score

Foam Board Insulation 4x8 Sheets against its category

The dotted line is the Tools & Home Improvement average. Past it, Foam Board Insulation 4x8 Sheets is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Board Insulation 4x8 Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Board Insulation 4x8 Sheets 161K times last year and spent an estimated $155K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
3.7%
Market size, estimated
$155Ka year
Peak month
November2.0× the quietest month
Top search term
rigid foam board insulation26K searches a year

02 · Price

A sale here is worth $25.71.

Listings sell for $25.71 on average, from $2.88 to $195.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $25.71 that is $0 to $3K a year per listing.

Average price
$25.71inside the $15 to $100 sweet spot
Price range
$2.88–$195.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #110 within Weatherproofing. It carries 1,930 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
94%
Out of stock, average day
1.9%
Average rank
#110in Weatherproofing
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,930per listing
Listings tracked
69

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Foam Board Insulation 4x8 Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

110

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

32%

Top 20: 64%

Open market

60%

  • yotache8%
  • GVERELD8%
  • Thermwell8%
  • M-D Building Products7%
  • Frost King5%
  • Bantie4%

Demand

Foam Board Insulation 4x8 Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Foam Board Insulation 4x8 Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rigid foam board insulation26K/yr
  • window foam insulation15K/yr
  • window insulation foam20K/yr
  • foam board insulation 4x8 sheets25K/yr
  • foam seal14K/yr
  • insulating foam14K/yr
  • installation foam10K/yr
  • foam insulation panels10K/yr
  • insulation board foam panels8K/yr
  • insulated foam board7K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Board Insulation 4x8 Sheets

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Doesn't stick well”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foam Board Insulation 4x8 Sheets questions

Answered from the same tracked data.