Is Fluorescent Light Fixtures profitable to sell on Amazon United States?

Flapen scores Fluorescent Light Fixtures 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $877K a year across 57 tracked products. Amazon counts 6 of the 10 products launched in the last year as successful launches. Search demand grew -15.0% in the last 90 days.

How competitive is the Fluorescent Light Fixtures niche on Amazon United States?

26 brands and 50 sellers compete in Fluorescent Light Fixtures on Amazon United States. The top 5 Fluorescent Light Fixtures products take 36% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Fluorescent Light Fixtures?

Fluorescent Light Fixtures buyers on Amazon United States complain most about Quality-Overall, Durability, and Brightness/Shine/Glow. Returns run at 2.8% of orders.

When does demand for Fluorescent Light Fixtures peak?

Search demand for Fluorescent Light Fixtures on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Fluorescent Light Fixtures niche?

Fluorescent Light Fixtures sells for $64.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.84 to $208.23. The average product has 1,587 reviews, the count a new listing must catch up to.

Fluorescent Light Fixtures

Maybe

Products sell for $64.48 on average, inside the sweet spot. But demand is soft, at -15.0% this quarter, so Fluorescent Light Fixtures is a Maybe.

Filters High Price

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $877K/yr442K searches / yr
90-day growth: -15.0%search demand this quarter
Competition: 36%top-5 click share · 26 brands · 50 sellers

Flapen Score

Fluorescent Light Fixtures against its category

The dotted line is the Tools & Home Improvement average. Past it, Fluorescent Light Fixtures is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Fluorescent Light Fixtures market on Amazon at a glance

Shoppers on Amazon United States searched for Fluorescent Light Fixtures 442K times last year and spent an estimated $877K. The top 5 brands take 72% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $877K a year.

Searches, last 12 months: 442K
Growth, 90 days vs prior 90: -15.0%
Conversion, latest week: 3.1%
Market size, estimated: $877Ka year
Peak month: November1.6× the quietest month
Top search term: fluorescent light fixtures108K searches a year

02 · Price

A sale here is worth $64.48.

Listings sell for $64.48 on average, from $12.84 to $208.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $64.48 that is $6K to $16K a year per listing.

Average price: $64.48inside the $15 to $100 sweet spot
Price range: $12.84–$208.23
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: $6K–$16K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #259 within Ceiling Lights. It carries 1,587 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #259in Ceiling Lights
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 1,587per listing
Listings tracked: 57

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 6Amazon's first-year sales bar
Average brand age: 46 months

Products