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Floor Protection

Fail

Demand is soft, at -9.7% this quarter, so Floor Protection is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$156K/yr62K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
55%top-5 click share · 15 brands · 71 sellers

Flapen Score

Floor Protection against its category

The dotted line is the Tools & Home Improvement average. Past it, Floor Protection is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Protection market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Protection 62K times last year and spent an estimated $156K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
4.3%
Market size, estimated
$156Ka year
Peak month
November3.0× the quietest month
Top search term
floor protection22K searches a year

02 · Price

A sale here is worth $58.55.

Listings sell for $58.55 on average, from $9.66 to $140.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $58.55 that is $6K to $15K a year per listing.

Average price
$58.55inside the $15 to $100 sweet spot
Price range
$9.66–$140.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #107 within Painting Supplies & Tools. It carries 2,194 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
3.4%
Average rank
#107in Painting Supplies & Tools
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,194per listing
Listings tracked
27

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
56 months

Products

Top Floor Protection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$23K$31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

71

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

15%

  • TapeManBlue30%
  • spriteshield16%
  • HX-Film14%
  • VDOADS14%
  • KORUSER7%
  • pizipizi4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Floor Protection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Floor Protection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor protection22K/yr
  • floor covering for protection12K/yr
  • construction floor protection5K/yr
  • moving floor protection4K/yr
  • floor protector for moving4K/yr
  • temporary floor protection6K/yr
  • floor protection roll3K/yr
  • guardia floor protection3K/yr
  • protective floor covering3K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Protection

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Thickness”
2.9%of orders come back
“not thick at all”
A buyer, on “Thickness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Floor Protection questions

Answered from the same tracked data.