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51

floor outlet

Worth a look

Shows sweet-spot pricing room ($25.08–$91.37), but high returns (6.9%) keeps it on the watch list.

Market size 46Growth 19Conversion 24Competition 72Returns 18Price range 95Avg price 93Brand share 48Review moat 87Quality gap 75

Price range

Incredible$25.08–$91.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$51.78

avg listing price — sweet spot $15–$100

Review moat

Great268.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$250K

$250K/yr · 251K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Returns

Bad6.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, floor outlet is a $250K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

floor outlet market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$414K–$518K
units × avg price
Conversion rate
1.9%
Avg BSR
#234
Page quality
0%
Prime
98%
Sponsored
79%
Out of stock
3.0%
Avg brand age
61 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

86

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

42%

Top 20: 75%

Open market

18%

  • ARLINGTON26%
  • RACO24%
  • ENERLITES11%
  • Kanayu9%
  • KYHSHJ6%
  • JACEPFY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
7K5KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Top floor outlet search terms

  • floor outlet79K/yr
  • recessed floor outlet20K/yr
  • in floor electrical outlet15K/yr
  • floor outlet box11K/yr
  • floor plug10K/yr
  • floor outlets11K/yr
  • floor receptacle12K/yr
  • floor outlet kit14K/yr
  • floor electrical outlet11K/yr
  • floor outlets for wood floors8K/yr
All search terms

Top floor outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$15K9%$22K12%$30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about floor outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Assembly/Installation13%

“Very easy to install”

Design-Overall8%

“The design looks good”

Strength7%

“strength good, truly flush without a lip around it, easy to install”

Size-Overall6%

“Perfect fit”

Advertised Vs Actual Product5%

“Works As Advertised”

Efficiency4%

“Works well”

Ease Of Use4%

“Easy to use”

Socket/Port/Plug3%

“Great for countertop plugs”

Durability3%

“very durable”

What buyers complain about

Assembly/Installation14%

“Not sure how this box is supposed to be installed”

Size-Overall13%

“Does not fit”

Ease Of Use9%

“or at least be very difficult to close”

Design-Overall6%

“Design flaws”

Functionality-Overall6%

“Do not work”

Thickness5%

“Not deep enough”

Quality-Overall5%

“These are horribly made”

Advertised Vs Actual Product5%

“Photos are misleading”

Socket/Port/Plug3%

“The original receptacle was a single, ungrounded plug”

Flammable3%

“Last night the plug almost caught fire”

Top return reasons

Size-Overall51%
Advertised Vs Actual Product8%
Color7%
Compatibility-Overall5%
Functionality-Overall5%
Defective Material/Parts4%
Assembly/Installation4%
Material Quality3%
Value For Money2%
Socket/Port/Plug1%

Common questions

Is floor outlet profitable to sell on Amazon United States?
The niche generates $250K/yr across 52 tracked products. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the floor outlet niche?
17 brands and 86 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in floor outlet?
Top complaints mined from reviews: Assembly/Installation, Size-Overall, Ease Of Use. The return rate is 6.9% — above our launch gate.
When does demand for floor outlet peak?
Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the floor outlet niche?
Listings span $25.08–$91.37; the average listing price is $51.78 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.