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Floor Leveling Compound

Fail

The top 5 products take 91% of clicks, so Floor Leveling Compound is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$104K/yr105K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
91%top-5 click share · 7 brands · 59 sellers

Flapen Score

Floor Leveling Compound against its category

The dotted line is the Tools & Home Improvement average. Past it, Floor Leveling Compound is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Leveling Compound market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Leveling Compound 105K times last year and spent an estimated $104K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
3.6%
Market size, estimated
$104Ka year
Peak month
October1.3× the quietest month
Top search term
floor leveling compound27K searches a year

02 · Price

A sale here is worth $27.51.

Listings sell for $27.51 on average, from $16.03 to $41.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $27.51 that is $7K to $14K a year per listing.

Average price
$27.51inside the $15 to $100 sweet spot
Price range
$16.03–$41.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Flooring. It carries 346 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#197in Flooring
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
346per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Floor Leveling Compound products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$16K$31K$47K$62K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

59

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

4%

  • DAP51%
  • Savogran14%
  • SIKA11%
  • AGANS9%
  • WW Henry Company6%
  • CUSTOM6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Floor Leveling Compound search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Floor Leveling Compound search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor leveling compound27K/yr
  • floor leveler23K/yr
  • floor leveler self leveling compound11K/yr
  • self leveling floor compound8K/yr
  • floor patch7K/yr
  • floor patch and leveler4K/yr
  • self leveling compound6K/yr
  • self leveling underlayment flooring4K/yr
  • self leveling underlayment3K/yr
  • floor leveling4K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Leveling Compound

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Horrible product, horrible quality control”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Floor Leveling Compound questions

Answered from the same tracked data.