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Floor Lamp

Maybe

Shoppers spend $32.6M a year here. But buyers convert on only 1.6% of searches, so Floor Lamp is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size
$32.6M/yr57.6M searches / yr
90-day growth
-4.7%search demand this quarter
Competition
18%top-5 click share · 91 brands · 169 sellers

Flapen Score

Floor Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Floor Lamp is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Lamp 57.6M times last year and spent an estimated $32.6M. The top 5 brands take 34% of clicks. Demand peaks in Jan. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 57.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.6M a year.

Searches, last 12 months
57.6M
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
1.6%
Market size, estimated
$32.6Ma year
Peak month
January1.5× the quietest month
Top search term
floor lamp12.8M searches a year

02 · Price

A sale here is worth $35.37.

Listings sell for $35.37 on average, from $9.99 to $135.29. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 6,000 to 8,000 of them. At $35.37 that is $212K to $283K a year per listing.

Average price
$35.37inside the $15 to $100 sweet spot
Price range
$9.99–$135.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
6,000–8,000
Revenue per listing a year
$212K–$283K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Lamps & Shades. It carries 2,822 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Lamps & Shades
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,822per listing
Listings tracked
144

04 · Newcomers

Amazon counts 26 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 26 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
26Amazon's first-year sales bar
Average brand age
34 months

Products

Top Floor Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$652K$1.3M$2.0M$2.6M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

91 falling

Sellers

169

Top-5 brand share

34%

Top 20: 66%

Top-5 click share

18%

Top 20: 43%

Open market

63%

  • Ambimall12%
  • Fenmzee7%
  • Nintiue6%
  • SUNMORY6%
  • GOEBLESON4%
  • Govee3%

Demand

Floor Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Floor Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor lamp12.8M/yr
  • desk lamp7.0M/yr
  • table lamp5.1M/yr
  • floor lamps for living room5.1M/yr
  • lamps for living room4.5M/yr
  • lamps for bedroom2.4M/yr
  • floor lamps2.4M/yr
  • table lamps2.0M/yr
  • standing lamp2.0M/yr
  • small lamp1.7M/yr

Reviews and returns

What reviews say buyers love and hate about Floor Lamp

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
2.6%of orders come back
“Didnt last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Floor Lamp questions

Answered from the same tracked data.