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Flood Lights Outdoor

Maybe

Products sell for $42.27 on average, inside the sweet spot. But demand is soft, at -7.6% this quarter, so Flood Lights Outdoor is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$1.2M/yr945K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
26%top-5 click share · 32 brands · 46 sellers

Flapen Score

Flood Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Flood Lights Outdoor is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flood Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Flood Lights Outdoor 945K times last year and spent an estimated $1.2M. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
945K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
3.0%
Market size, estimated
$1.2Ma year
Peak month
October2.1× the quietest month
Top search term
led flood light outdoor250K searches a year

02 · Price

A sale here is worth $42.27.

Listings sell for $42.27 on average, from $15.37 to $126.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $42.27 that is $11K to $21K a year per listing.

Average price
$42.27inside the $15 to $100 sweet spot
Price range
$15.37–$126.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #130 within Flood & Security Lights. It carries 2,540 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#130in Flood & Security Lights
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,540per listing
Listings tracked
66

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Flood Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$36K$73K$109K$145K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

46

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

26%

Top 20: 62%

Open market

36%

  • Onforu32%
  • LUTEC11%
  • Lithonia Lighting6%
  • MELPO6%
  • ISUERFY5%
  • MUCLUD4%

Demand

Flood Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Flood Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led flood light outdoor250K/yr
  • led flood light172K/yr
  • led flood lights71K/yr
  • led outdoor flood light64K/yr
  • outdoor led flood light60K/yr
  • outdoor flood lights for house23K/yr
  • led flood lights outdoor37K/yr
  • outdoor flood light fixture49K/yr
  • exterior flood lights35K/yr
  • led floodlights outdoor22K/yr

Reviews and returns

What reviews say buyers love and hate about Flood Lights Outdoor

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
3.5%of orders come back
“Broke after 1 month of use”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flood Lights Outdoor questions

Answered from the same tracked data.