flood light bulbs
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 1.2M searches
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$8.54–$33.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,790.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flood light bulbs is a $1.8M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flood light bulbs market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.9%
- Avg brand age
- 54 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
46
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
22%
- Sunco Lighting28%
- Amazon Basics16%
- LEDVANCE12%
- Feit Electric8%
- Gonhom7%
- GvvooHome6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top flood light bulbs search terms
- flood light bulbs186K/yr
- recessed light bulbs124K/yr
- br30 led bulb93K/yr
- outdoor flood light bulb112K/yr
- led flood light bulbs75K/yr
- can light bulbs68K/yr
- indoor flood light bulbs58K/yr
- outdoor flood light bulbs53K/yr
- flood lights indoor54K/yr
- flood light bulbs outdoor55K/yr
Top flood light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics BR30 LED Light Bulbs 65W Equivalent 11W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$13.904.5★4,013 rev
Gonhom Par38 led Flood Lights Outdoor Light Bulb Dimmable 1800LM 20W Replace up to 200W Outdoor Flood Light Bulbs for Backyard Garage Porch Garden 2 Pack 5000K Daylight
Gonhom$17.514.7★2,279 rev
Sunco 6 Pack BR30 LED Flood Light Bulb E26 11W=65W 3000K Warm White
Sunco Lighting$17.564.6★4,834 rev
Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.154.8★319 rev
Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 5000K Daylight
Sunco Lighting$27.144.6★3,938 rev
Newest
by launch date
GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack
GvvooHome$15.37441 rev
Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack
Maelsrlg$23.5286 rev
Linkind BR30 LED Flood Light Bulbs Indoor 65W Equivalent Dimmable LED Recessed Bulbs 10W 850 Lumens 2700K Soft White E26 UL FCC Certified Recessed Can Light Bulb for Bedroom Bathroom 12 Packs
Linkind$24.00255 rev
DAYBETTER BR30 LED Light Bulbs Indoor Flood Light 5000K Daylight White LED Bulb 65W Equivalent Dimmable E26 Base 800LM Recessed Can Bulb for Living Room Bedroom Dining Room Bathroom 12Pack
DAYBETTER$24.11400 rev
Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.15319 rev
Trending
90-day click momentum
Sylvania Night Chaser LED PAR38 Light Bulb 250W = 23W 22 Year Dimmable Super Bright 2650 Lumens Wet Rated 5000K Daylight - 2 Pack (41358)
LEDVANCE$18.514.6★
Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.154.8★
Sunco 6 Pack Outdoor Flood Light Bulb LED PAR38 Exterior Spotlight Bulbs Weatherproof 1050 LM 13W (100W Equivalent) 5000K Daylight Wet Rated Dimmable E26 Base UL
Sunco Lighting$29.194.6★
Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack
Maelsrlg$23.524.7★
GE Refresh BR30 LED Floodlight Bulbs Daylight 65W Eq 2 Pack
GE$11.094.7★
What buyers say about flood light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Not expensive”
“As advertised”
“Reasonable price for the quality”
“Dimming works fine”
“Nice accurate color”
“Did not break”
“Fit well”
“function the same a well”
“Easy install”
What buyers complain about
“Bulbs flicker”
“not for the quality of the product”
“Short life”
“Not worked as dimmable”
“not as bright as I had hoped”
“did not fit”
“Contradistions”
“NOT waterproof”
“Cheaper price, cheaper product”
“I was expecting a more moderate yellow”
Top return reasons
Common questions
- Is flood light bulbs profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 32 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the flood light bulbs niche?
- 15 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in flood light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 2.8%.
- When does demand for flood light bulbs peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the flood light bulbs niche?
- Listings span $8.54–$33.20; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.