Is Flood Light Bulbs profitable to sell on Amazon United States?

Flapen scores Flood Light Bulbs 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.8M a year across 32 tracked products. Search demand grew -5.9% in the last 90 days.

How competitive is the Flood Light Bulbs niche on Amazon United States?

15 brands and 46 sellers compete in Flood Light Bulbs on Amazon United States. The top 5 Flood Light Bulbs products take 42% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Flood Light Bulbs?

Flood Light Bulbs buyers on Amazon United States complain most about Bulb Flicker/Dimming/Color, Quality-Overall, and Durability. Returns run at 2.8% of orders.

When does demand for Flood Light Bulbs peak?

Search demand for Flood Light Bulbs on Amazon United States peaks in Nov–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Flood Light Bulbs niche?

Flood Light Bulbs sells for $20.68 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.54 to $33.20. The average product has 1,790 reviews, the count a new listing must catch up to.

Flood Light Bulbs

Maybe

Shoppers spend $1.8M a year here. But demand is soft, at -5.9% this quarter, so Flood Light Bulbs is a Maybe.

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $1.8M/yr1.2M searches / yr
90-day growth: -5.9%search demand this quarter
Competition: 42%top-5 click share · 15 brands · 46 sellers

Flapen Score

Flood Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Flood Light Bulbs is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Flood Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Flood Light Bulbs 1.2M times last year and spent an estimated $1.8M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months: 1.2M
Growth, 90 days vs prior 90: -5.9%
Conversion, latest week: 7.6%
Market size, estimated: $1.8Ma year
Peak month: November1.8× the quietest month
Top search term: flood light bulbs186K searches a year

02 · Price

A sale here is worth $20.68.

Listings sell for $20.68 on average, from $8.54 to $33.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $20.68 that is $52K to $62K a year per listing.

Average price: $20.68inside the $15 to $100 sweet spot
Price range: $8.54–$33.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 2,500–3,000
Revenue per listing a year: $52K–$62K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #277 within Light Bulbs. It carries 1,790 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 1.9%
Average rank: #277in Light Bulbs
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,790per listing
Listings tracked: 32