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Floating Lanterns

Maybe

The products selling today average only 3.8★. But buyers convert on only 1.5% of searches, so Floating Lanterns is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size
$166K/yr465K searches / yr
90-day growth
+42.8%search demand this quarter
Competition
33%top-5 click share · 26 brands · 46 sellers

Flapen Score

Floating Lanterns against its category

The dotted line is the Tools & Home Improvement average. Past it, Floating Lanterns is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Lanterns 465K times last year and spent an estimated $166K. The top 5 brands take 54% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+42.8%
Conversion, latest week
1.5%
Market size, estimated
$166Ka year
Top search term
floating lanterns to release in sky75K searches a year

02 · Price

A sale here is worth $23.89.

Listings sell for $23.89 on average, from $7.88 to $52.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $23.89 that is $2K to $6K a year per listing.

Average price
$23.89inside the $15 to $100 sweet spot
Price range
$7.88–$52.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #765 within Novelty Lighting. It carries 255 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
34.3%
Average rank
#765in Novelty Lighting
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
255per listing
Listings tracked
55

04 · Newcomers

Amazon counts 5 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Floating Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

46

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

33%

Top 20: 66%

Open market

41%

  • Generic16%
  • witaide12%
  • Diagtree11%
  • NALAKUVARA11%
  • FuHigh5%
  • Swenafer5%

Search terms

Top Floating Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floating lanterns to release in sky75K/yr
  • memorial lanterns to release in sky59K/yr
  • sky lanterns to release in sky57K/yr
  • floating lanterns63K/yr
  • flying lanterns to release in sky30K/yr
  • memory lanterns to release in sky27K/yr
  • biodegradable lanterns to release in sky27K/yr
  • japanese lanterns outdoor19K/yr
  • sky lantern27K/yr
  • floating sky lanterns15K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Lanterns

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
3.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Floating Lanterns questions

Answered from the same tracked data.