Is floating lanterns profitable to sell on Amazon United States?

The niche generates $166K/yr across 55 tracked products. 5 of 33 products launched in the last 360 days are still selling. 90-day search growth is +42.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the floating lanterns niche?

26 brands and 46 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in floating lanterns?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 3.9%.

What does it cost to enter the floating lanterns niche?

Listings span $7.88–$52.44; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.

floating lanterns

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$23.89

avg listing price — sweet spot $15–$100

Review moat

Great254.84

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$7.88–$52.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Growth

Good+42.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$166K

$166K/yr · 465K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, floating lanterns is a $166K/yr Amazon United States market (465K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

floating lanterns market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $299K–$358K; units × avg price
Conversion rate: 1.5%
Avg BSR: #765
Page quality: 0%
Prime: 84%
Sponsored: 76%
Out of stock: 34.3%
Avg brand age: 36 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

33%

Top 20: 66%

Open market

41%

Generic16%
witaide12%
Diagtree11%
NALAKUVARA11%
FuHigh5%
Swenafer5%

Top floating lanterns search terms

floating lanterns to release in sky75K/yr +29.1%1.5% conv.
memorial lanterns to release in sky59K/yr +55.5%1.0% conv.
sky lanterns to release in sky57K/yr +44.4%1.4% conv.
floating lanterns63K/yr +31.8%1.3% conv.
flying lanterns to release in sky30K/yr +27.5%1.0% conv.
memory lanterns to release in sky27K/yr +43.2%0.7% conv.
biodegradable lanterns to release in sky27K/yr +28.2%1.4% conv.
japanese lanterns outdoor19K/yr +104.4%0.1% conv.
sky lantern27K/yr +32.7%1.1% conv.
floating sky lanterns15K/yr +42.6%0.5% conv.

All search terms

Top floating lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12-Pack Dove Balloons Memorial Release in Sky Biodegradable White Angel Lanterns Funeral Party Decorations for Loss of Loved One Celebration of Life Favors Happy Birthday in Heaven RIP Supplies

NALAKUVARA$9.904.1★3,517 rev

Diagtree 20 PCS Biodegradable 5.9-Inch Floating Water Candle Chinese Paper Lanterns for Wishing Praying Blessing Wedding Festival Event Party Patio Memorial Pool Side Decoration (20 Pack)

Diagtree$31.234.1★661 rev

12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings

Generic$17.833.2★32 rev

ZOOYOO DIY White Hot Air Balloon Paper Lanterns Set of 5-10 Inch Plain White Lanterns for Coloring Custom Party Decorations Wedding Baby Shower Birthday Room & Garden Decor

ZOOYOO$13.553.8★7 rev

Diagtree 20 Pack Square Chinese Lanterns Wishing Praying Floating River Paper Candle Light Floating Lanterns for Lake or River Floating Water Lanterns Lanterns Floating 5.9*5.9*5.9

Diagtree$28.873.9★1,031 rev

Newest

by launch date

10 Pack White Lanterns with Marker Pen for Wedding Party Festival Home Decor

Generic$19.301 rev

1mo ago

12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings

Generic$17.8332 rev

3mo ago

12 Pack Colorful Paper Lanterns Beautiful Decorative Lanterns Suitable for Weddings Parties Festivals and Outdoor Events

Generic$15.537 rev

3mo ago

10Pack White Paper Lanterns Decorative Hanging Ball Round Paper Lantern Lamps for Wedding Birthday Party Home Decorations

Swenafer$20.1919 rev

4mo ago

10 Pack White Paper Lanterns Ball Lanterns for Birthday Wedding Bridal Baby Shower Art Class Home Outdoor Indoor Party Decoration

DGSING$18.3527 rev

5mo ago

What buyers say about floating lanterns

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality easy to blow up”

Value For Money13%

“These are worth it”

Advertised Vs Actual Product11%

“Product was as described”

Brightness/Shine/Glow9%

“easy to light”

Size-Overall6%

“Good size”

Ease Of Use5%

“Easy to use”

Color5%

“colors are bright”

Assembly/Installation5%

“Super easy to assemble”

Durability4%

“durable enough that everyone wrote a message on them before sending them off”

Instructions/User Manual/Troubleshooting3%

“We followed the directions exactly”

What buyers complain about

Functionality-Overall17%

“Did not work”

Quality-Overall11%

“Garbage”

Brightness/Shine/Glow8%

“They are hard to light”

Size-Overall8%

“Too large”

Flammable7%

“they kept burning with smoke trying to flame back up”

Advertised Vs Actual Product6%

“Product didnt work as advertised”

Value For Money5%

“Waste of money”

Weight Heavy4%

“Very top heavy”

Strength4%

“Easily torn, did not float”

Instructions/User Manual/Troubleshooting4%

“the directions are not very descriptive”

Top return reasons

Size-Overall27%

Advertised Vs Actual Product15%

Functionality-Overall11%

Quality-Overall6%

Value For Money6%

Eco Friendliness4%

Material Quality4%

Defective Material/Parts3%

Flammable3%

Color3%

Common questions

Is floating lanterns profitable to sell on Amazon United States?: The niche generates $166K/yr across 55 tracked products. 5 of 33 products launched in the last 360 days are still selling. 90-day search growth is +42.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the floating lanterns niche?: 26 brands and 46 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in floating lanterns?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 3.9%.
What does it cost to enter the floating lanterns niche?: Listings span $7.88–$52.44; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.