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Floating Candles with Wand

Maybe

Products sell for $20.32 on average, inside the sweet spot. But returns run at 4.9% of orders, so Floating Candles with Wand is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$434K/yr612K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
62%top-5 click share · 14 brands · 21 sellers

Flapen Score

Floating Candles with Wand against its category

The dotted line is the Tools & Home Improvement average. Past it, Floating Candles with Wand is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Candles with Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Candles with Wand 612K times last year and spent an estimated $434K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months
612K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
3.5%
Market size, estimated
$434Ka year
Peak month
October24.1× the quietest month
Top search term
hanging candles66K searches a year

02 · Price

A sale here is worth $20.32.

Listings sell for $20.32 on average, from $11.47 to $29.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $20.32 that is $30K to $41K a year per listing.

Average price
$20.32inside the $15 to $100 sweet spot
Price range
$11.47–$29.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$41K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #398 within Novelty Lighting. It carries 723 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#398in Novelty Lighting
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
723per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Floating Candles with Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$43K$87K$130K$173K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

  • Homemory35%
  • kakoya22%
  • JMTONE12%
  • Leejec5%
  • ORIENTAL CHERRY5%
  • CAKETYCG5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Floating Candles with Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.1×

Search terms

Top Floating Candles with Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanging candles66K/yr
  • harry potter lights46K/yr
  • harry potter floating candles50K/yr
  • floating candles harry potter46K/yr
  • harry potter candles floating49K/yr
  • floating candles with wand123K/yr
  • harry potter floating candles with wand20K/yr
  • harry potter hanging candles12K/yr
  • hanging candles with string10K/yr
  • halloween floating candles19K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Candles with Wand

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Paint Quality”
4.9%of orders come back
“most were stuck to tight to the paint it just ripped it off as well”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Floating Candles with Wand questions

Answered from the same tracked data.