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Floating Candles for Pool

Fail

Returns run at 8.7% of orders, so Floating Candles for Pool is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$363K/yr368K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
66%top-5 click share · 12 brands · 16 sellers

Flapen Score

Floating Candles for Pool against its category

The dotted line is the Tools & Home Improvement average. Past it, Floating Candles for Pool is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Candles for Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Candles for Pool 368K times last year and spent an estimated $363K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
3.8%
Market size, estimated
$363Ka year
Peak month
July6.0× the quietest month
Top search term
flameless floating candles76K searches a year

02 · Price

A sale here is worth $25.80.

Listings sell for $25.80 on average, from $6.54 to $63.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $25.80 that is $26K to $32K a year per listing.

Average price
$25.80inside the $15 to $100 sweet spot
Price range
$6.54–$63.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$32K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #49 within Novelty Lighting. It carries 1,607 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#49in Novelty Lighting
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,607per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Floating Candles for Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$36K$73K$109K$145K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Homemory57%
  • Aignis17%
  • Auemaniliy5%
  • 5plots4%
  • CAKETYCG3%
  • LACGO2%
  • Open — no brand owns it (6 brands, 11%)

Demand

Floating Candles for Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

Search terms

Top Floating Candles for Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flameless floating candles76K/yr
  • floating candles battery operated56K/yr
  • water activated floating candles34K/yr
  • led floating candles34K/yr
  • floating led candles30K/yr
  • floating pool candles16K/yr
  • floating candles for pool17K/yr
  • floating flameless candles19K/yr
  • battery operated floating candles13K/yr
  • flameless floating candles waterproof11K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Candles for Pool

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
29%of negative reviews mention “Functionality-Overall”
8.7%of orders come back
“Half did not work”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Floating Candles for Pool questions

Answered from the same tracked data.