Floating Candles

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

5.2%

Market size, estimated

$1.9Ma year

Peak month

October3.1× the quietest month

Top search term

floating candles1.1M searches a year

Listings sell for $22.87 on average, from $7.64 to $61.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $22.87 that is $46K to $57K a year per listing.

Average price

$22.87inside the $15 to $100 sweet spot

Price range

$7.64–$61.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$46K–$57K

Returns

5.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #120 within Novelty Lighting. It carries 1,567 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#120in Novelty Lighting

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,567per listing

Listings tracked

38

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months