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Flip Lock

Fail

Demand is soft, at -40.9% this quarter, so Flip Lock is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$84K/yr103K searches / yr
90-day growth
-40.9%search demand this quarter
Competition
58%top-5 click share · 10 brands · 27 sellers

Flapen Score

Flip Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Flip Lock is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Flip Lock 103K times last year and spent an estimated $84K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
4.9%
Market size, estimated
$84Ka year
Peak month
January5.7× the quietest month
Top search term
flip lock27K searches a year

02 · Price

A sale here is worth $16.67.

Listings sell for $16.67 on average, from $4.03 to $38.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.67 that is $4K to $8K a year per listing.

Average price
$16.67inside the $15 to $100 sweet spot
Price range
$4.03–$38.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #191 within Door Hardware & Locks. It carries 2,821 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#191in Door Hardware & Locks
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,821per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Flip Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

10%

  • PRIME-LINE28%
  • Flip Lok26%
  • EverPlus13%
  • AceMining12%
  • WINONLY7%
  • QCAA3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Flip Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Flip Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flip lock27K/yr
  • flip lock for door9K/yr
  • door flip lock8K/yr
  • flip door lock7K/yr
  • flip locks for inside door14K/yr
  • flip action door lock5K/yr
  • fliplok9K/yr
  • fliplock6K/yr
  • fliplock door lock7K/yr
  • flip lok4K/yr

Reviews and returns

What reviews say buyers love and hate about Flip Lock

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Locking Mechanism”
5.3%of orders come back
“This lock will not work for my door”
A buyer, on “Locking Mechanism”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flip Lock questions

Answered from the same tracked data.