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Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

6.8%

Market size, estimated

$278Ka year

Peak month

November3.0× the quietest month

Top search term

govee switch31K searches a year

Listings sell for $23.75 on average, from $7.92 to $83.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $23.75 that is $36K to $48K a year per listing.

Average price

$23.75inside the $15 to $100 sweet spot

Price range

$7.92–$83.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$36K–$48K

Returns

3.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Home Automation Devices. It carries 2,032 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Home Automation Devices

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

2,032per listing

Listings tracked

8

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months