Is flic profitable to sell on Amazon United States?

The niche generates $278K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (43/100).

How competitive is the flic niche?

5 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in flic?

Top complaints mined from reviews: Connectivity-Overall, Touch/Button Controls, Functionality-Overall. The return rate is 3.2%.

When does demand for flic peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the flic niche?

Listings span $7.92–$83.62; the average listing price is $23.75 (sweet spot $15–$100). The average incumbent carries 2,032 reviews — the moat a new listing must climb.

flic

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$23.75

avg listing price — sweet spot $15–$100

Price range

Great$7.92–$83.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$278K

$278K/yr · 173K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,031.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, flic is a $278K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

flic market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $297K–$356K; units × avg price
Conversion rate: 6.8%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

GoveeLife86%
Amazon Basics6%
Govee4%
Kimalab3%
Flic2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top flic search terms

govee switch31K/yr -0.8%9.4% conv.
govee light switch28K/yr -8.8%3.5% conv.
govee remote22K/yr +15.6%8.6% conv.
govee button19K/yr +5.7%13.6% conv.
alexa button18K/yr -23.3%2.5% conv.
echo button17K/yr -13.7%1.8% conv.
govee smart switch13K/yr -16.9%3.8% conv.
govee remote control9K/yr +16.8%5.7% conv.
govee switch wall4K/yr -2.0%6.0% conv.
govee wall switch3K/yr -8.5%3.8% conv.

All search terms

Top flic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoveeLife Smart Mini Double Button Switch Group Control Multiple Devices Versatile Wireless Control Button Battery Powered Supports Most GoveeLife Smart Products

GoveeLife$13.204.2★590 rev

GoveeLife Wireless Mini Smart 6 Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products

GoveeLife$17.534.3★541 rev

GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products 2Pack

GoveeLife$16.934.2★412 rev

GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products(Cant be used independently)

GoveeLife$8.984.2★412 rev

Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld

Amazon Basics$15.414.4★298 rev

Newest

by launch date

Kimalab Remote Holder for Govee H5125 Mini Smart 6-Button Remote Precision-Fit Wall Mount Bracket White Includes Adhesive Strip

Kimalab$7.9243 rev

9mo ago

Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld

Amazon Basics$15.41298 rev

10mo ago

GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products 2Pack

GoveeLife$16.93412 rev

2y ago

GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products(Cant be used independently)

GoveeLife$8.98412 rev

3y ago

GoveeLife Wireless Mini Smart 6 Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products

GoveeLife$17.53541 rev

3y ago

What buyers say about flic

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy to set up”

Remote Control10%

“Love my remote”

Ease Of Use10%

“Easy peasy”

Quality-Overall7%

“overall theyre a reliable”

Advertised Vs Actual Product6%

“Works as expected”

Connectivity-Overall6%

“no connectivity issues so far”

Value For Money6%

“Saved money”

Touch/Button Controls5%

“Great button”

Socket/Port/Plug3%

“I love these smart plugs”

Efficiency2%

“Works great”

What buyers complain about

Connectivity-Overall15%

“Not easy to connect”

Touch/Button Controls11%

“The button ceases to function altogether”

Functionality-Overall9%

“now its not even detectable anymore”

Assembly/Installation8%

“never was able to set it up”

Value For Money8%

“Too expensive”

Durability4%

“Two of mine failed within a year”

Quality-Overall4%

“Not a Safe Quality”

Compatibility-Overall4%

“Not very compatible”

Instructions/User Manual/Troubleshooting3%

“Wish there were instructions in mine”

Ease Of Use3%

“Hard to use”

Top return reasons

Connectivity-Overall25%

Compatibility-Overall22%

Functionality-Overall13%

Touch/Button Controls8%

Value For Money6%

Size-Overall5%

Socket/Port/Plug5%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Assembly/Installation1%

Common questions

Is flic profitable to sell on Amazon United States?: The niche generates $278K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (43/100).
How competitive is the flic niche?: 5 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in flic?: Top complaints mined from reviews: Connectivity-Overall, Touch/Button Controls, Functionality-Overall. The return rate is 3.2%.
When does demand for flic peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the flic niche?: Listings span $7.92–$83.62; the average listing price is $23.75 (sweet spot $15–$100). The average incumbent carries 2,032 reviews — the moat a new listing must climb.