flat dark earth paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good$5.91–$34.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad10,876.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 83K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flat dark earth paint is a $50K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flat dark earth paint market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $59K–$70K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Rust-Oleum58%
- Krylon20%
- Brownells17%
- Glidden4%
- Seymour1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Feb, Sep · busiest ÷ quietest = 1.7×
Top flat dark earth paint search terms
- tan spray paint33K/yr
- fde spray paint17K/yr
- flat dark earth spray paint11K/yr
- khaki spray paint5K/yr
- desert tan spray paint5K/yr
- fde paint5K/yr
- spray paint tan4K/yr
- flat dark earth paint4K/yr
Top flat dark earth paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 279177 Camouflage 2X Ultra Cover Spray Paint 12 oz Khaki
Rust-Oleum$5.914.6★5,099 rev
Brownells Aluma-Hyde II Epoxy Based Firearms Finish (Flat Dark Earth)
Brownells$26.894.1★3,077 rev
Krylon Camouflage 11 Oz. Ultra-Flat Spray Paint Sand - 1 Each
Krylon$13.564.5★3,146 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Satin Nutmeg
Rust-Oleum$6.434.7★20,486 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Almond
Rust-Oleum$6.704.7★39,726 rev
Newest
by launch date
Glidden Master Finish 12 oz. Satin Earthy Cane Interior/Exterior All Surface Spray Paint and Primer
Glidden$7.87592 rev
Rust-Oleum Stops Rust Custom 5-in-1 Spray Paint Satin Dark Taupe
Rust-Oleum$9.171,725 rev
Rust-Oleum Camouflage 2X Ultra Cover Khaki Spray Paint
Rust-Oleum$34.135,099 rev
Krylon Fusion All-In-One Satin Spray Paint & Primer Khaki - 1 Each
Krylon$7.829,343 rev
Krylon ColorMaxx 12 Oz. Gloss Spray Paint Khaki - 1 Each
Krylon$8.6125,849 rev
Trending
90-day click momentum
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Rust-Oleum Camouflage 2X Ultra Cover Khaki Spray Paint
Rust-Oleum$34.134.6★
Rust-Oleum 279176 Camouflage 2X Ultra Cover Spray Paint 12 oz Army Green
Rust-Oleum$5.954.6★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Almond
Rust-Oleum$6.704.7★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Khaki
Rust-Oleum$6.834.7★
What buyers say about flat dark earth paint
What buyers praise and complain about, mined from review topics.What buyers love
“Better than sliced bread”
“Ease of use”
“Color is great”
“nice smooth spray”
“Excellent quality paint”
“You Definitely get your moneys worth”
“Works great and does a good job”
“As advertised”
“Comfort Grip”
“Painting made easy”
What buyers complain about
“This color is wrong”
“it does NOT spray smoothly”
“the flow of paint kind of sputters out spitting air”
“This one costs a little more”
“Poor coverage”
“did not grip can enough”
“Didn't work for me”
“I cant believe rustoleum pressed this thing together”
“Very cheap”
“I see why people complained that it broke on them”
Top return reasons
Common questions
- Is flat dark earth paint profitable to sell on Amazon United States?
- The niche generates $50K/yr across 19 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the flat dark earth paint niche?
- 5 brands and 99 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flat dark earth paint?
- Top complaints mined from reviews: Color, Spray/Flow, Paint Quality. The return rate is 0.3%.
- When does demand for flat dark earth paint peak?
- Demand peaks in Feb–Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the flat dark earth paint niche?
- Listings span $5.91–$34.13; the average listing price is $11.71 (sweet spot $15–$100). The average incumbent carries 10,877 reviews — the moat a new listing must climb.