Is Flat Dark Earth Paint profitable to sell on Amazon United States?

Flapen scores Flat Dark Earth Paint 37 out of 100 on Amazon United States, a Fail. Shoppers spend $50K a year across 19 tracked products. Search demand grew +3.0% in the last 90 days.

How competitive is the Flat Dark Earth Paint niche on Amazon United States?

5 brands and 99 sellers compete in Flat Dark Earth Paint on Amazon United States. The top 5 Flat Dark Earth Paint products take 71% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Flat Dark Earth Paint?

Flat Dark Earth Paint buyers on Amazon United States complain most about Color, Spray/Flow, and Paint Quality. Returns run at 0.3% of orders.

When does demand for Flat Dark Earth Paint peak?

Search demand for Flat Dark Earth Paint on Amazon United States peaks in Feb–Sep, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Flat Dark Earth Paint niche?

Flat Dark Earth Paint sells for $11.71 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.91 to $34.13. The average product has 10,877 reviews, the count a new listing must catch up to.

Flat Dark Earth Paint

Fail

The top 5 brands take 100% of clicks, so Flat Dark Earth Paint is a Fail.

Flapen Score: 37
37 / 100Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size: $50K/yr83K searches / yr
90-day growth: +3.0%search demand this quarter
Competition: 71%top-5 click share · 5 brands · 99 sellers

Flapen Score

Flat Dark Earth Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Flat Dark Earth Paint is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Flat Dark Earth Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Dark Earth Paint 83K times last year and spent an estimated $50K. All 5 brands take every click. Demand peaks in Feb–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months: 83K
Growth, 90 days vs prior 90: +3.0%
Conversion, latest week: 5.2%
Market size, estimated: $50Ka year
Peak month: September1.7× the quietest month
Top search term: tan spray paint33K searches a year

02 · Price

A sale here is worth $11.71.

Listings sell for $11.71 on average, from $5.91 to $34.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.71 that is $3K to $6K a year per listing.

Average price: $11.71under the $15 to $100 sweet spot
Price range: $5.91–$34.13
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$6K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Paint & Primer. It carries 10,877 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 0%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #31in Paint & Primer
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 10,877per listing
Listings tracked: 19