flat black spray paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.21avg listing price — sweet spot $15–$100
Price range
Great$5.73–$47.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$316K$316K/yr · 120K searches
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,068.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flat black spray paint is a $316K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flat black spray paint market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $364K–$455K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Rust-Oleum90%
- Krylon10%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top flat black spray paint search terms
- flat black spray paint90K/yr
- flat black spray paint for metal12K/yr
- flat spray paint9K/yr
- black flat spray paint5K/yr
- flat black spray paint for plastic4K/yr
Top flat black spray paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Flat Black
Rust-Oleum$6.424.6★15,485 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284.7★4,690 rev
Rust-Oleum 7776830 Stops Rust Spray Paint 12 oz Flat Black
Rust-Oleum$6.484.7★7,537 rev
Krylon ColorMaxx 12 Oz. Flat Spray Paint Black - 1 Each
Krylon$5.734.6★2,176 rev
Rust-Oleum 334020-6PK Painters Touch 2X Ultra Cover Spray Paint 12 oz Flat Black 6 Pack
Rust-Oleum$37.434.6★15,485 rev
Newest
by launch date
Rust-Oleum 2X Automotive Enamel 5-in-1 Spray Paint Flat Black
Rust-Oleum$9.971,739 rev
Rust-Oleum Stops Rust Custom 5-in-1 Spray Paint Flat Black
Rust-Oleum$6.76937 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$29.844,690 rev
Krylon ColorMaxx 12 Oz. Flat Spray Paint Black - 1 Each
Krylon$5.732,176 rev
Krylon Fusion All-In-One Matte Black 12 oz
Krylon$7.059,570 rev
Trending
90-day click momentumRust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$29.844.7★
Rust-Oleum Stops Rust Spray Paint Semi-Gloss Black
Rust-Oleum$35.244.7★
Rust-Oleum 279179 Specialty Camouflage Spray Paint 12 oz Black
Rust-Oleum$6.254.6★
Krylon ColorMaxx 12 Oz. Flat Spray Paint Black - 1 Each
Krylon$5.734.6★
Rust-Oleum 2X Automotive Enamel 5-in-1 Spray Paint Flat Black
Rust-Oleum$9.974.6★
What buyers say about flat black spray paint
What buyers praise and complain about, mined from review topics.What buyers love
“Better than sliced bread”
“Ease of use”
“Worth the price”
“made spraying much easier”
“This paint is awesome”
“Trigger works great”
“As advertised”
“Excellent coverage”
“Color is perfect”
“Painting made easy”
What buyers complain about
“Didnt hold much paint”
“Does not spray”
“Very cheap”
“Clogged upon initial used”
“Didn't work for me”
“a Little Pricey”
“area starting to rust”
“Cheap plastic with lots of gaps between the pieces”
“Very flat”
“What I didn't expect is that is is really dark”
Top return reasons
Common questions
- Is flat black spray paint profitable to sell on Amazon United States?
- The niche generates $316K/yr across 13 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the flat black spray paint niche?
- 2 brands and 58 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flat black spray paint?
- Top complaints mined from reviews: Paint Quality, Spray/Flow, Quality-Overall. The return rate is 0.0%.
- When does demand for flat black spray paint peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the flat black spray paint niche?
- Listings span $5.73–$47.42; the average listing price is $18.21 (sweet spot $15–$100). The average incumbent carries 7,068 reviews — the moat a new listing must climb.