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Flat Black Spray Paint

Fail

The top 5 brands take 100% of clicks, so Flat Black Spray Paint is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$316K/yr120K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
81%top-5 click share · 2 brands · 58 sellers

Flapen Score

Flat Black Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Flat Black Spray Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Black Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Black Spray Paint 120K times last year and spent an estimated $316K. All 2 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
14.4%
Market size, estimated
$316Ka year
Peak month
May2.0× the quietest month
Top search term
flat black spray paint90K searches a year

02 · Price

A sale here is worth $18.21.

Listings sell for $18.21 on average, from $5.73 to $47.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $18.21 that is $36K to $46K a year per listing.

Average price
$18.21inside the $15 to $100 sweet spot
Price range
$5.73–$47.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$36K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Paint & Primer. It carries 7,068 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Paint & Primer
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
7,068per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Flat Black Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$32K$63K$95K$127K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Rust-Oleum90%
  • Krylon10%

Demand

Flat Black Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Flat Black Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat black spray paint90K/yr
  • flat black spray paint for metal12K/yr
  • flat spray paint9K/yr
  • black flat spray paint5K/yr
  • flat black spray paint for plastic4K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Black Spray Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Paint Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt hold much paint”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Flat Black Spray Paint questions

Answered from the same tracked data.