Flashlights
MaybeShoppers spend $30.4M a year here. But the average product has 12,650 reviews to catch up to, so Flashlights is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 4863
- Market size
- $30.4M/yr19.2M searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 49%top-5 click share · 27 brands · 48 sellers
Flapen Score
Flashlights against its category
The dotted line is the Tools & Home Improvement average. Past it, Flashlights is stronger. Inside it, weaker.
Market
The Flashlights market on Amazon at a glance
Shoppers on Amazon United States searched for Flashlights 19.2M times last year and spent an estimated $30.4M. The top 5 brands take 55% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 19.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.4M a year.
- Searches, last 12 months
- 19.2M
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $30.4Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- flashlight7.8M searches a year
02 · Price
A sale here is worth $26.90.
Listings sell for $26.90 on average, from $7.31 to $131.99. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $26.90 that is $538K to $673K a year per listing.
- Average price
- $26.90inside the $15 to $100 sweet spot
- Price range
- $7.31–$131.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $538K–$673K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #38 within Flashlights. It carries 12,650 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #38in Flashlights
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 12,650per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Flashlights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lighting EVER LED Flashlight High Lumens Waterproof Adjustable Focus
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 50,133
- Age
- 15y ago
Victoper LED Flashlight 2 Pack Bright Tactical Torch High Lumens 5 Modes Waterproof Zoomable Flash Light for Outdoor Birthday Gifts for Men Dorm Room Hiking Camping Essentials Gear for Guys
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 15,213
- Age
- 4y ago
TrixHub Rechargeable Flashlights 2 Pack Super Bright High Lumens Flash Light 5 Modes Zoomable Linternas with LCD Digital Display Powerful Handheld LED Flashlights for Home Emergencies Camping
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 5,911
- Age
- 1y ago
OLIGHT ArkPro Ultra Rechargeable Flat EDC Flashlight 1700Lumens Onyx Black
- Price
- $128.50
- Rating
- 4.8/5
- Reviews
- 1,551
- Age
- 3mo ago
EverBrite 9-LED Flashlight 6-Pack Impact Handheld Torch Assorted Colors with Lanyard 3AAA Battery Included (Hurricane Supplies Camping Hiking Emergency Hunting)
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 17,891
- Age
- 9y ago
Trending
90-day click momentumOLIGHT ArkPro Ultra Rechargeable Flat EDC Flashlight 1700Lumens Onyx Black
- Price
- $128.50
- Rating
- 4.8/5
- Reviews
- 1,551
- Age
- 3mo ago
HOTLIGH ZF8313 Rechargeable Flashlight Magnetic EDC Flashlight Rechargeable 2000 Lumens LED Flashlight with RGB and UV Lighting Source for Outdoor Car Repairing Fathers Day Dad Gifts
- Price
- $25.16
- Rating
- 4.6/5
- Reviews
- 817
- Age
- 11mo ago
Zoomable LED Flashlights 5 Modes Bright Tactical Torch High Lumens 2Pack
- Price
- $7.31
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 1y ago
JARDLITE LED Emergency Handheld Flashlight 4 Pack Adjustable Focus Water Resistant with 5 Modes Best Tactical Torch for Hurricane Camping Dog Walking
- Price
- $23.89
- Rating
- 4.6/5
- Reviews
- 5,572
- Age
- 7y ago
GORILLA GRIP Powerful LED Tactical Flashlight 750 FT High Lumens 5 Adjustable Modes Water Resistant Ultra Bright Zoom Flashlights Small Mini Flash Light Camping Night Dog Walking Turquoise
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 5,696
- Age
- 4y ago
Newest
by launch dateOLIGHT ArkPro Ultra Rechargeable Flat EDC Flashlight 1700Lumens Onyx Black
- Price
- $128.50
- Rating
- 4.8/5
- Reviews
- 1,551
- Age
- 3mo ago
Ruboliy 2Pack Rechargeable Flashlights High Lumens Flash Light for Home
- Price
- $19.09
- Rating
- 4.6/5
- Reviews
- 805
- Age
- 9mo ago
WdtPro Rechargeable Flashlights 2 Pack Super Bright LED High Lumens Tactical Flash Light with LCD Battery Display Zoomable 3 Modes Powerful Handheld Flashlights for Home Emergencies Camping Outdoor
- Price
- $18.94
- Rating
- 4.7/5
- Reviews
- 1,214
- Age
- 10mo ago
HOTLIGH ZF8313 Rechargeable Flashlight Magnetic EDC Flashlight Rechargeable 2000 Lumens LED Flashlight with RGB and UV Lighting Source for Outdoor Car Repairing Fathers Day Dad Gifts
- Price
- $25.16
- Rating
- 4.6/5
- Reviews
- 817
- Age
- 11mo ago
Zoomable LED Flashlights 5 Modes Bright Tactical Torch High Lumens 2Pack
- Price
- $7.31
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
48
Top-5 brand share
55%
Top 20: 91%
Top-5 click share
49%
Top 20: 83%
Open market
42%
- Lighting EVER18%
- Victoper14%
- TrixHub12%
- EverBrite6%
- OLIGHT5%
- Esgreen4%
Demand
Flashlights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Flashlights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flashlight7.8M/yr
- flashlight rechargeable1.6M/yr
- rechargeable flashlights1.5M/yr
- flashlights1.2M/yr
- tactical flashlight869K/yr
- flash light810K/yr
- flashlights high lumens841K/yr
- mini flashlight552K/yr
- flashlights for home637K/yr
- rechargeable flashlight519K/yr
Reviews and returns
What reviews say buyers love and hate about Flashlights
We read the reviews and the return reasons for every product selling here.
“Barely glow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flashlights questions
Answered from the same tracked data.