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Flashlight with Handle

Fail

The top 5 brands take 100% of clicks, so Flashlight with Handle is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$180K/yr84K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
71%top-5 click share · 3 brands · 106 sellers

Flapen Score

Flashlight with Handle against its category

The dotted line is the Tools & Home Improvement average. Past it, Flashlight with Handle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flashlight with Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Flashlight with Handle 84K times last year and spent an estimated $180K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
4.7%
Market size, estimated
$180Ka year
Peak month
November2.2× the quietest month
Top search term
dorcy flashlight23K searches a year

02 · Price

A sale here is worth $45.60.

Listings sell for $45.60 on average, from $9.68 to $173.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $45.60 that is $11K to $23K a year per listing.

Average price
$45.60inside the $15 to $100 sweet spot
Price range
$9.68–$173.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #791 within Job Site Lighting. It carries 3,734 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#791in Job Site Lighting
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,734per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Flashlight with Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$18K$36K$54K$72K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

106

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Streamlight62%
  • Dorcy36%
  • YIERBLUE2%

Demand

Flashlight with Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Flashlight with Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dorcy flashlight23K/yr
  • led spot lights20K/yr
  • streamlight waypoint 4008K/yr
  • streamlight spotlight11K/yr
  • marine flashlight5K/yr
  • streamlight waypoint5K/yr
  • dorcy led flashlight4K/yr
  • waypoint 400 rechargeable spotlight4K/yr
  • spot light led3K/yr
  • waypoint2K/yr

Reviews and returns

What reviews say buyers love and hate about Flashlight with Handle

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Battery Life”
1.4%of orders come back
“Does not last long wth batteries- just over half an hour with the ones included”
A buyer, on “Battery Life”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flashlight with Handle questions

Answered from the same tracked data.