Is flamingo lights profitable to sell on Amazon United States?

The niche generates $20K/yr across 37 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the flamingo lights niche?

36 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in flamingo lights?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.0%.

When does demand for flamingo lights peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the flamingo lights niche?

Listings span $7.67–$29.87; the average listing price is $16.06 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.

flamingo lights

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Great$16.06

avg listing price — sweet spot $15–$100

Review moat

Great460

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Growth

Good+57.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.67–$29.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good3.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 43K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, flamingo lights is a $20K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

flamingo lights market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 2.9%
Avg BSR: #809
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 9.9%
Avg brand age: 32 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

40%

Top 20: 78%

Top-5 click share

40%

Top 20: 78%

Open market

56%

DomeStar16%
Jasneniebo9%
Pallerina6%
Aiyomt5%
brianvikey4%
YSMNDE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.8% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top flamingo lights search terms

flamingo lights17K/yr +76.7%2.6% conv.
flamingo light11K/yr +23.9%2.3% conv.
flamingo string lights7K/yr +72.8%4.0% conv.
flamingo lights string4K/yr +64.0%5.6% conv.
led flamingo2K/yr +73.3%0.9% conv.
flamingo led light2K/yr +27.0%2.7% conv.

All search terms

Top flamingo lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DomeStar Flamingo Decor 10 FT Pink Flamingo String Lights

DomeStar$13.094.5★1,858 rev

Jasneniebo Summer Themed Pink Flamingo String Lights 8.5Ft Tropical Beach Flamingo Decor Lights Indoor/Outdoor Party Lights for Bedroom Birthday Wedding Holiday Hawaiian Tiki Tropical Party Dcor

Jasneniebo$15.394.5★133 rev

Pallerina Pink Flamingo Outdoor String Lights 8.5Ft Tropical Patio LED Lights for Summer Parties Bedroom Birthday Wedding Holiday Decor Flamingo Themed Party Decoration

Pallerina$15.624.4★426 rev

Summer Tropical Beach Hawaiian String Lights - 30 LED 16Ft Battery Operated Tropical Flamingo Pineapple Palm Tree Lights for Luau Pool Decor Hawaii Theme Summer Outdoor Indoor Party Decorations

Aiyomt$15.994.6★114 rev

8.5Ft Pink Flamingo Outdoor String Lights 9ft Summer Patio LED String Lights Bedroom Birthday Wedding Holiday Summer Theme Outdoor Cute Party Lights Tropical Party Decoration Flamingo Decoration

brianvikey$10.674.4★19 rev

Newest

by launch date

YEAMAR 14FT 20 LED Flamingo String Lights Battery Powered Tropical Lights for Patio Backyard Pool Hawaii Theme Summer Luau Party Decoration

YEAMAR$15.6918 rev

3mo ago

Flamingo String Lights 12FT 20 LED Summer String Lights with UL Certified Plug Waterproof Tropical Party Decorations for Patio Warm White Hawaiian String Light for Garden Backyard Bedroom Decor

Txcigech$21.1821 rev

5mo ago

12FT 20 LED Flamingo String Lights - UL Certified Plug-in Pink Fairy Lights IP44 Waterproof & Shatterproof 3D Flamingo Decor for Tropical Luau Party Patio Camping Bedroom Warm White Glow

Hobbynors$19.6237 rev

6mo ago

50 LED 25ft Summer Hawaiian Beach Battery String Lights Outdoor with Remote

BOSSERN$17.98354 rev

7mo ago

Flamingo Outdoor Garden Solar Lantern Waterproof Decorative Hanging Decor

Miggley$19.47269 rev

11mo ago

What buyers say about flamingo lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Bright lights”

Color14%

“Very nice - bright colors”

Quality-Overall9%

“Cute product”

Advertised Vs Actual Product8%

“looks just like the picture”

Gifting Purpose5%

“Gift”

Value For Money4%

“Discounted price”

Design-Overall3%

“loved the look”

Assembly/Installation3%

“no assembly required”

Size-Overall3%

“Decent sized”

Durability2%

“durable enough for outdoor use”

What buyers complain about

Size-Overall19%

“The lights are small”

Durability16%

“broken after 1 day”

Quality-Overall12%

“Cheap poor quality”

Functionality-Overall8%

“Product doesnt work”

Brightness/Shine/Glow4%

“These lights are so poorly lit”

Value For Money4%

“Cheap”

Battery Life3%

“battery doesn't last too long”

Strength2%

“Are quite fragile”

Thickness2%

“Stakes are too thin to be able to place in the ground”

Instructions/User Manual/Troubleshooting2%

“So the little stakes are supposed to slide into the bottom of the flamingo or so one would assume as no instructions were provided”

Top return reasons

Size-Overall32%

Brightness/Shine/Glow11%

Functionality-Overall10%

Defective Material/Parts10%

Advertised Vs Actual Product7%

Bulb Flicker/Dimming/Color7%

Quality-Overall5%

Value For Money3%

Color2%

Charging2%

Common questions

Is flamingo lights profitable to sell on Amazon United States?: The niche generates $20K/yr across 37 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the flamingo lights niche?: 36 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in flamingo lights?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.0%.
When does demand for flamingo lights peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the flamingo lights niche?: Listings span $7.67–$29.87; the average listing price is $16.06 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.