Is Flamingo Lights profitable to sell on Amazon United States?

Flapen scores Flamingo Lights 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $20K a year across 37 tracked products. Amazon counts 2 of the 7 products launched in the last year as successful launches. Search demand grew +57.8% in the last 90 days.

How competitive is the Flamingo Lights niche on Amazon United States?

36 brands and 40 sellers compete in Flamingo Lights on Amazon United States. The top 5 Flamingo Lights products take 40% of clicks, and the top 5 brands take 40%.

What do buyers complain about in Flamingo Lights?

Flamingo Lights buyers on Amazon United States complain most about Size-Overall, Durability, and Quality-Overall. Returns run at 3.0% of orders.

When does demand for Flamingo Lights peak?

Search demand for Flamingo Lights on Amazon United States peaks in Jun–Jul–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Flamingo Lights niche?

Flamingo Lights sells for $16.06 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.67 to $29.87. The average product has 460 reviews, the count a new listing must catch up to.

Flamingo Lights

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend only $20K a year here, so Flamingo Lights is a Maybe.

Filters No Dominant Brand

Flapen Score: 59
59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size: $20K/yr43K searches / yr
90-day growth: +57.8%search demand this quarter
Competition: 40%top-5 click share · 36 brands · 40 sellers

Flapen Score

Flamingo Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Flamingo Lights is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Flamingo Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Flamingo Lights 43K times last year and spent an estimated $20K. The top 5 brands take 40% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months: 43K
Growth, 90 days vs prior 90: +57.8%
Conversion, latest week: 2.9%
Market size, estimated: $20Ka year
Peak month: December2.2× the quietest month
Top search term: flamingo lights17K searches a year

02 · Price

A sale here is worth $16.06.

Listings sell for $16.06 on average, from $7.67 to $29.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.06 that is $0 to $2K a year per listing.

Average price: $16.06inside the $15 to $100 sweet spot
Price range: $7.67–$29.87
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #809 within String Lights. It carries 460 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 9.9%
Average rank: #809in String Lights
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 460per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 32 months

Products