Is flame light bulbs profitable to sell on Amazon United States?

The niche generates $860K/yr across 36 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the flame light bulbs niche?

21 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in flame light bulbs?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Bulb Flicker/Dimming/Color. The return rate is 5.3% — above our launch gate.

When does demand for flame light bulbs peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 6.1× the quietest.

What does it cost to enter the flame light bulbs niche?

Listings span $7.84–$37.03; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.

flame light bulbs

Worth a look

Shows a sweet-spot price point ($20.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$20.36

avg listing price — sweet spot $15–$100

Market size

Great$860K

$860K/yr · 960K searches

Price range

Great$7.84–$37.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,454.72

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, flame light bulbs is a $860K/yr Amazon United States market (960K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

flame light bulbs market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $1.0M–$1.2M; units × avg price
Conversion rate: 4.4%
Avg BSR: #1,325
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.5%
Avg brand age: 48 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

48%

Top 20: 85%

Open market

31%

Hompavo27%
Y- STOP14%
Bitrue10%
HoogaLife6%
Vicstone6%
CPPSLEE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.1×

Open Trend

Top flame light bulbs search terms

flickering light bulbs214K/yr +8.5%3.0% conv.
flame light bulbs208K/yr +1.6%3.6% conv.
flame light bulbs outdoor55K/yr +36.1%4.3% conv.
flame bulb44K/yr +2.8%3.5% conv.
led flame light bulb34K/yr +76.2%4.3% conv.
fire light bulb43K/yr +3.7%4.8% conv.
flickering flame light bulbs81K/yr -23.7%2.9% conv.
flame light bulb28K/yr +31.0%3.2% conv.
flame bulbs27K/yr +17.7%2.9% conv.
flickering light bulbs outdoor42K/yr -0.9%3.0% conv.

All search terms

Top flame light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hompavo Upgraded Flame Light Bulbs 4 Modes LED Flickering Light Bulbs with Upside Down Effect E26/E27 Flame Bulb for Halloween Christmas Party Patio Porch Home Indoor & Outdoor Decorations - 2

Hompavo$15.054.5★10,386 rev

Y- STOP Upgraded Flame Light Bulbs 4 Modes Flickering Light Bulb Outdoor with Upside Down Effect E26 Base Flame Bulb for Christmas Decorations Outdoor Halloween Lights Party Decor (2 Pack)

Y- STOP$13.784.4★9,835 rev

Bitrue LED Flame Effect Light Bulb 4 Modes Flame Light Bulbs E26 Base Fire Light Bulb with Gravity Sensor Flickering Light Bulbs Halloween Home Party(4 Pack)

Bitrue$26.334.5★4,470 rev

CPPSLEE Upgraded Flame Light Bulbs 4 Modes Flickering Light Bulbs E26 Base Fire Flame Bulb for Halloween Decorations Outdoor Christmas Lights Patio Indoor Home Decor (Yellow 2 Pack)

CPPSLEE$13.574.4★27,141 rev

HoogaLife Flame Light Bulbs Warm Flickering Light Bulbs Effect of Real Fire E26 Led Flame Light Bulb for Christmas Halloween Party Patio Porch Home Holiday Indoor & Outdoor Decorations-2 Pack

HoogaLife$15.634.5★7,586 rev

Newest

by launch date

LED Flame Light Bulbs (2 Pack) 4 Modes Flickering Light Bulbs with Upside Down Effect E26 Base Realistic LED Fire Lights for Halloween Christmas Decorations Indoor Outdoor Party Home Decor (Yellow)

KEMINO$9.386 rev

3mo ago

KKHLGB LED Flame Light Bulbs Flickering Light Bulbs 4 Modes with Gravity Sensor E26 Base Fire Light Bulb for Halloween Christmas Porch Patio Party Indoor Outdoor Decor

KKHLGB$10.62166 rev

10mo ago

JAHEKS Flame Light Bulbs Flickering Light Bulb with 4 Modes Upside Down Effect 5W E26 Base Orange LED Fire Lights for Halloween Christmas Indoor Outdoor Party Home Patio Porch Decor

JAHEKS$11.08298 rev

11mo ago

Vicstone Flame Light Bulbs E12 Realistic Flickering Flame Bulb Clear Glass LED Fire Light Bulb for Halloween Christmas Decorations Candle Chandelier Lantern Porch Indoor Outdoor Use 6 Pack

Vicstone$33.9346 rev

1y ago

Vicstone Flame Light Bulbs E12 Candelabra Realistic Flickering LED Fire Light Bulb Flicker Bulb for Lantern Lamp Chandelier Halloween Christmas Holiday Indoor Outdoor Porch Patio Decorations6

Vicstone$35.5649 rev

1y ago

What buyers say about flame light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Nice & bright”

Advertised Vs Actual Product8%

“As described”

Quality-Overall7%

“They look great and were affordable”

Bulb Flicker/Dimming/Color6%

“The flickering is beautiful like they do a great job of that”

Value For Money6%

“Reasonable price”

Design-Overall6%

“Great look”

Color3%

“Color of light”

Durability3%

“Great and last for a long time”

Size-Overall2%

“they fit well in my fixtures”

Efficiency2%

“Works great”

What buyers complain about

Brightness/Shine/Glow27%

“Not bright enough”

Durability11%

“Fail within months”

Bulb Flicker/Dimming/Color9%

“Extremely Dim Light”

Quality-Overall7%

“factory must have zero quality control”

Size-Overall6%

“little bigger than I thought they'd be”

Advertised Vs Actual Product6%

“False advertising”

Value For Money4%

“Not worth the price”

Flammable4%

“Blows out like a flame”

Functionality-Overall3%

“they don't turn on when they are supposed to”

Color2%

“I also wish they werent so orange”

Top return reasons

Size-Overall33%

Bulb Flicker/Dimming/Color22%

Brightness/Shine/Glow12%

Advertised Vs Actual Product10%

Functionality-Overall5%

Color5%

Compatibility-Overall2%

Flammable2%

Defective Material/Parts2%

Value For Money2%

Common questions

Is flame light bulbs profitable to sell on Amazon United States?: The niche generates $860K/yr across 36 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the flame light bulbs niche?: 21 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in flame light bulbs?: Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Bulb Flicker/Dimming/Color. The return rate is 5.3% — above our launch gate.
When does demand for flame light bulbs peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 6.1× the quietest.
What does it cost to enter the flame light bulbs niche?: Listings span $7.84–$37.03; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.