flame lantern
Worth a lookShows a sweet-spot price point ($32.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.07avg listing price — sweet spot $15–$100
Price range
Incredible$16.57–$53.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,231.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 307K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, flame lantern is a $169K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flame lantern market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $192K–$257K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.0%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
31
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
47%
Top 20: 91%
Open market
36%
- YIQU16%
- KOOPER16%
- MYLLIUIM9%
- BANBANJO8%
- TomCare7%
- Hompavo7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.4% search growth over the last 90 days.Peak months: May, Sep, Oct · busiest ÷ quietest = 3.5×
Top flame lantern search terms
- solar flame lanterns29K/yr
- solar flame lanterns outdoor waterproof33K/yr
- solar flickering flame lantern lights outdoor waterproof19K/yr
- solar flame lantern46K/yr
- flame lights35K/yr
- solar lantern outdoor flame light16K/yr
- solar flickering lantern17K/yr
- flame solar lantern8K/yr
- flickering solar lanterns9K/yr
- flickering lantern11K/yr
Top flame lantern products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Pack 2 Lighting Modes Dual Charging USB & Solar Gen2 Solar Lanterns Outdoor Waterproof Solar Lantern with Dancing Flame
YIQU$48.194.2★110 rev
KOOPER 4 Pack Solar Lantern Outdoor Lights Upgraded Flickering Flame Solar Lanterns Lights Outdoor Waterproof Hanging Lantern Decorative Solar Powered Lanterns for Yard Patio Path Tree Garden Decor
KOOPER$37.364.6★3,175 rev
MYLLIUIM Solar Lanterns Outdoor Waterproof 4-Pack Flickering Flame Effect
MYLLIUIM$50.554.4★148 rev
2 Pack Solar Lanterns Outdoor Waterproof Flickering Flame Hanging Lanterns Decorative Outdoor with 2 Modes Dual Charging USB & Solar-Powered Outdoors Lantern for Porch Yard Patio Tree Garden Decor
BANBANJO$22.294.4★155 rev
2 Pack Solar Flame Lantern Lights Flickering Flame Hanging Lanterns Outdoor Waterproof Garden Lights with 2 Modes Dual Charging USB & Solar Yard Patio Decor
SANMOON$29.114.3★372 rev
Newest
by launch date
Solar Lanterns Outdoor Waterproof 2 Pack Upgraded Flickering Flame Hanging Solar Lights for Outside Decorative Solar Powered Lanterns Lighting for Garden Patio Table Porch Decor Gifts
BONLION$20.7252 rev
TuyLuxe Solar Lanterns Outdoor Waterproof Upgraded Flickering Flame Solar Lights Outdoor Solar Powered Lanterns Decorative Hanging Solar Lantern for Garden Yard Patio Path Porch Tree Decor 2 Pack
TuyLuxe$23.49132 rev
KOOPER Hanging Solar Lanterns Outdoor Waterproof 4PCS Flickering Flame Hanging Solar Lights for Outside Outdoor Solar Lanterns up to 12 Hours Lanterns Decorative for Patio Porch Yard Garden Decor
KOOPER$36.13524 rev
Altmara Solar Lanterns Outdoor 2-Pack with Ultra-Real Flame Lights Dual Charging (USB/Solar) 2 Modes & Outdoor Waterproof Design Decorative Hanging/Table Lights for Yard Patio Garden
Altmara$21.6061 rev
Hompavo Gen2 Solar Lanterns Outdoor Lights with Ultra-Real Flame 2 Charging (USB/Solar) & 4 Modes - Waterproof Decorative Hanging/Table Lights for Pathway Yard Patio Garden Decor Gifts for Women 2
Hompavo$28.55203 rev
Trending
90-day click momentumTuyLuxe Solar Lanterns Outdoor Waterproof Upgraded Flickering Flame Solar Lights Outdoor Solar Powered Lanterns Decorative Hanging Solar Lantern for Garden Yard Patio Path Porch Tree Decor 2 Pack
TuyLuxe$23.494.4★
Solar Lanterns Outdoor Waterproof 2 Pack Upgraded Flickering Flame Hanging Solar Lights for Outside Decorative Solar Powered Lanterns Lighting for Garden Patio Table Porch Decor Gifts
BONLION$20.724.3★
Altmara Solar Lanterns Outdoor 2-Pack with Ultra-Real Flame Lights Dual Charging (USB/Solar) 2 Modes & Outdoor Waterproof Design Decorative Hanging/Table Lights for Yard Patio Garden
Altmara$21.604.8★
Otdair 4 Pack Solar Lanterns Outdoor Waterproof Upgraded Flickering Flame Hanging Solar Lights for Outside Solar Powered Lantern for Patio Yard Garden Porch Decor Gift for Mom Housewarming
Otdair$34.014.6★
KOOPER Hanging Solar Lanterns Outdoor Waterproof 4PCS Flickering Flame Hanging Solar Lights for Outside Outdoor Solar Lanterns up to 12 Hours Lanterns Decorative for Patio Porch Yard Garden Decor
KOOPER$36.134.4★
What buyers say about flame lantern
What buyers praise and complain about, mined from review topics.What buyers love
“Good glow”
“Product is lovely”
“The charging is easy”
“Great deal”
“Sturdy and durable”
“As described”
“Cute and very decorative”
“Look great at night”
“The lanterns are lightweight”
“Easy to use”
What buyers complain about
“These are shorter than I expected”
“Not as bright as expected”
“Durability questionable”
“Unreliable quality”
“Barely worked”
“False advertisement”
“Does not hold charge”
“Made of incredibly cheap plastic material”
“A little pricey”
“poor battery life”
Top return reasons
Common questions
- Is flame lantern profitable to sell on Amazon United States?
- The niche generates $169K/yr across 29 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +41.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the flame lantern niche?
- 23 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in flame lantern?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Durability. The return rate is 2.1%.
- When does demand for flame lantern peak?
- Demand peaks in May–Sep–Oct; the busiest month runs 3.5× the quietest.
- What does it cost to enter the flame lantern niche?
- Listings span $16.57–$53.04; the average listing price is $32.07 (sweet spot $15–$100). The average incumbent carries 2,231 reviews — the moat a new listing must climb.