Fish Tape

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

735K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

6.6%

Market size, estimated

$2.1Ma year

Peak month

November1.1× the quietest month

Top search term

fish tape250K searches a year

Listings sell for $42.71 on average, from $9.65 to $184.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $42.71 that is $85K to $107K a year per listing.

Average price

$42.71inside the $15 to $100 sweet spot

Price range

$9.65–$184.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$85K–$107K

Returns

4.3%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Tools & Hardware. It carries 1,483 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Tools & Hardware

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,483per listing

Listings tracked

22

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months