Is firework lights profitable to sell on Amazon United States?

The niche generates $241K/yr across 45 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is +98.5%. Flapen's verdict: Worth a look (69/100).

How competitive is the firework lights niche?

34 brands and 46 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in firework lights?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.9%.

When does demand for firework lights peak?

Demand peaks in May–Jun–Nov; the busiest month runs 8.0× the quietest.

What does it cost to enter the firework lights niche?

Listings span $10.60–$247.89; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 1,429 reviews — the moat a new listing must climb.

firework lights

Worth a look

Shows a sweet-spot price point ($26.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$26.09

avg listing price — sweet spot $15–$100

Growth

Great+98.5%

90-day search growth — must beat 0% to launch

Brand share

Great48%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,429.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$241K

$241K/yr · 314K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$10.60–$247.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, firework lights is a $241K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Nov. Verdict: Worth a look — 69/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

firework lights market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $261K–$326K; units × avg price
Conversion rate: 2.9%
Avg BSR: #334
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 6.6%
Avg brand age: 32 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

48%

Top 20: 83%

Top-5 click share

40%

Top 20: 77%

Open market

48%

Fairdeer14%
btfarm12%
GIGALUMI10%
JJGoo7%
colcutee6%
Anordsem4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.5% search growth over the last 90 days.

Peak months: May, Jun, Nov · busiest ÷ quietest = 8.0×

Open Trend

Top firework lights search terms

solar fireworks lights for outside51K/yr +70.1%3.4% conv.
firework lights47K/yr +84.7%1.3% conv.
firework solar lights16K/yr +283.3%3.5% conv.
fireworks solar lights outdoor41K/yr +100.0%3.2% conv.
solar firework lights17K/yr +154.2%2.7% conv.
fireworks lights17K/yr +73.4%1.3% conv.
led fireworks lights outdoor15K/yr +259.5%1.0% conv.
solar sparkler lights outdoor8K/yr +199.0%3.5% conv.
solar starburst lights outdoor13K/yr +32.3%2.7% conv.
firework lights solar outdoor10K/yr +149.0%3.2% conv.

All search terms

Top firework lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fairdeer Solar Firework Lights Outdoor 4 Pack 120LED Solar Starburst Garden Lights with 8 Modes Waterproof Decorative Fairy Light for Backyard Garden Patio & Lawn Landscape Decor

Fairdeer$28.754.4★172 rev

btfarm 2 Pack Solar Garden Lights Outdoor 8 Modes 120 LED Firework Lights Solar Powered Waterproof Twinkle Fairy Light Outside for Yard Pathway Lawn Pool Patio Christmas Decorative Multicolor

btfarm$12.754.4★592 rev

GIGALUMI Garden Decor Outdoor Lights 120LED 2Pack Solar Garden Lights Outside Fairy Firework Decorative Solar Powered for Yard Pathway Flowerbed Planter Balcony Gifts for mom(Warm White

GIGALUMI$14.544.3★3,847 rev

Solar Firework Lights Outdoor Adjustable 32 to 51 Extra Tall 200 LED Stainless Steel 3-Section Pole 8 Modes Waterproof Starburst Garden Lights for Yard Pathway Walkway Decor(Color 2 Pack)

colcutee$10.994.2★920 rev

JJGoo Solar Firework Lights 2 Pack 120 LEDs 2 Lighting Modes Solar Garden Lights Outdoor Waterproof for Yard Patio Walkway Pathway Party Wedding Christmas Decorative- Cool White

JJGoo$10.734.3★4,106 rev

Newest

by launch date

Fairdeer Solar Firework Lights Outdoor 4 Pack 120LED Solar Starburst Garden Lights with 8 Modes Waterproof Decorative Fairy Light for Backyard Garden Patio & Lawn Landscape Decor

Fairdeer$28.75172 rev

4mo ago

Fairdeer Solar Firework Lights Outdoor 2 Pack 120LED Starburst Garden Lights Solar Powered with 8 Lighting Modes Waterproof Decorative Lights for Flower Beds Walkways Small Garden & Patio Decor

Fairdeer$18.14172 rev

4mo ago

Soomit Solar Garden Lights Outdoor 2 Pack 120 LED Twinkling Firework Lights Decorative with 2 Modes Outdoor Waterproof Solar Starburst Light for Yard Pathway Planter Patio Decor Warm White

Soomit$11.87102 rev

6mo ago

echosari Solar Garden Lights 6 Pack 720 LED Timer(Warm White)

echosari$20.4352 rev

7mo ago

SEEWELUMI Solar Garden Lights Outdoor Decorative 2pack 120 LED Firework Lights WaterproofSolar Fairy Lights for Outside Garden Yard Patio Pathway Flowerbed Party(Multicolor)

SEEWELUMI$12.88202 rev

10mo ago

What buyers say about firework lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow41%

“Great Lights”

Color9%

“very colorful”

Value For Money6%

“Great deal”

Assembly/Installation6%

“Assembly is simple”

Quality-Overall6%

“We highly recommend these well made”

Durability4%

“The materials feel durable”

Charging3%

“Easy to use and charge”

Advertised Vs Actual Product3%

“Better than expected”

Design-Overall2%

“Absolutely beautiful”

Night Vision2%

“Beautiful at night”

What buyers complain about

Durability18%

“Dont last”

Functionality-Overall12%

“Half of the lights don't work”

Quality-Overall9%

“Not good quality”

Advertised Vs Actual Product8%

“Picture misleading”

Brightness/Shine/Glow6%

“Not as bright as I was looking for”

Size-Overall5%

“Too small”

Strength4%

“not strong”

Color4%

“Wrong colors”

Value For Money3%

“This was not worth price”

Assembly/Installation2%

“Assembly takes a few minutes”

Top return reasons

Advertised Vs Actual Product14%

Bulb Flicker/Dimming/Color13%

Brightness/Shine/Glow11%

Functionality-Overall11%

Defective Material/Parts10%

Size-Overall10%

Color7%

Charging4%

Quality-Overall4%

Value For Money2%

Common questions

Is firework lights profitable to sell on Amazon United States?: The niche generates $241K/yr across 45 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is +98.5%. Flapen's verdict: Worth a look (69/100).
How competitive is the firework lights niche?: 34 brands and 46 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in firework lights?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.9%.
When does demand for firework lights peak?: Demand peaks in May–Jun–Nov; the busiest month runs 8.0× the quietest.
What does it cost to enter the firework lights niche?: Listings span $10.60–$247.89; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 1,429 reviews — the moat a new listing must climb.