Fireproof Document Box

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

3.5%

Market size, estimated

$1.6Ma year

Peak month

January1.8× the quietest month

Top search term

fireproof document box736K searches a year

Listings sell for $35.48 on average, from $16.71 to $74.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $35.48 that is $35K to $44K a year per listing.

Average price

$35.48inside the $15 to $100 sweet spot

Price range

$16.71–$74.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$35K–$44K

Returns

3.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #41 within Safes & Safe Accessories. It carries 3,790 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#41in Safes & Safe Accessories

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,790per listing

Listings tracked

31

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months