fireproof blanket
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.24avg listing price — sweet spot $15–$100
Price range
Great$8.90–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,621.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 135K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fireproof blanket is a $93K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fireproof blanket market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $186K–$232K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
30%
- Ever Ready First Aid19%
- Mart Cobra18%
- Matace13%
- kanhiro9%
- SecuCaptain6%
- Prepared Hero6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top fireproof blanket search terms
- fireproof blanket19K/yr
- fire retardant blanket14K/yr
- fire proof blanket9K/yr
- fire resistant blanket8K/yr
- cobra fire blanket50K/yr
- flame retardant blanket4K/yr
- fire proof blankets3K/yr
- heat resistant blanket4K/yr
- fire retardant blankets4K/yr
- mart cobra fire blanket5K/yr
Top fireproof blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olive Drab Green Warm Fire Retardant Blanket 66 x 90 (80% Wool)-US Military Style
Ever Ready First Aid$23.674.4★10,335 rev
Mart Cobra Emergency Fire Blanket for Home & Kitchen 2-Pack Safety
Mart Cobra$35.864.8★5,864 rev
Matace Welding Blanket Fireproof 40x40 Inch Carbon Felt Soldering Mat & Pad 5mm Flame Retardant Fabric Heat Shield for Brazing Automotive Repair Grill & Smoker HVAC Plumbing Black
Matace$29.134.6★848 rev
Mart Cobra Emergency Fire Blanket for Home & Kitchen 4-Pack Safety
Mart Cobra$57.064.8★5,864 rev
Prepared Hero Emergency Fire Blanket - 2 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home
Prepared Hero$37.314.8★32,535 rev
Newest
by launch date
Welding Blanket Fire Resistant Large - 2 Pack 4x6ft Fiberglass Flame Retardant Fabric 1022 F High Temp Heat Shield Blankets Insulation Mat for Soldering Grill Industrial Smoker Camping
SecuCaptain$31.4976 rev
2 Pack 11x14 Inch Welding Blanket Fireproof Welding Pad 5mm Thickened Fire Resistant Carbon Felt Flame Retardant Fabric Heat Shield Resistant Mat for Soldering Firepit Grill Welding Supplies
XOHUYD$9.29285 rev
EPS HOME Fleece Blanket (FIRE Retardant) Burgundy
EPS HOME$25.603 rev
YESWELDER Heavy Duty Fiberglass Welding Blanket2 Pack 4 x 6ft Fireproof Insulation Blanket1/3(8mm) Thickened Weld Cover with GrommetsThermal Resistant Insulation Welding Curtain Mat Grill
YESWELDER$33.42628 rev
QIANZIEA Fire Blanket Fire Blankets Emergency for Home and Kitchen 4 Pack 40 X 40
QIANZIEA$14.81543 rev
Trending
90-day click momentumQIANZIEA Fire Blanket Fire Blankets Emergency for Home and Kitchen 4 Pack 40 X 40
QIANZIEA$14.814.8★
Welding Blanket Fire Resistant Large - 2 Pack 4x6ft Fiberglass Flame Retardant Fabric 1022 F High Temp Heat Shield Blankets Insulation Mat for Soldering Grill Industrial Smoker Camping
SecuCaptain$31.494.5★
EPS HOME Fleece Blanket (FIRE Retardant) Burgundy
EPS HOME$25.605.0★
2 Pack 11x14 Inch Welding Blanket Fireproof Welding Pad 5mm Thickened Fire Resistant Carbon Felt Flame Retardant Fabric Heat Shield Resistant Mat for Soldering Firepit Grill Welding Supplies
XOHUYD$9.294.4★
Matace Welding Blanket Fireproof Carbon Felt Soldering Mat & Pad 5mm Flame Retardant Fabric Heat Shield for Brazing Stove Wick Automotive Repair HVAC Plumbing - 12x14 Inch 2 Pack Black
Matace$11.234.6★
What buyers say about fireproof blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Great product to have on hand”
“Great Value”
“Very handy item for fire safety in the home”
“Very Convenient”
“As advertised”
“Nice and warm”
“Great option for extra safety”
“Nice size”
“Worked well”
“Safe home”
What buyers complain about
“not great quality”
“whole thing was on fire”
“strong smell”
“The case is small”
“And they make my skin feel like its on fire”
“Not very thick”
“the long term durability of the welding blanket is questionable”
“Not as described”
“it didnt even get hot”
“Blankets Did Not Work”
Top return reasons
Common questions
- Is fireproof blanket profitable to sell on Amazon United States?
- The niche generates $93K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the fireproof blanket niche?
- 18 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in fireproof blanket?
- Top complaints mined from reviews: Quality-Overall, Flammable, Smell. The return rate is 0.9%.
- When does demand for fireproof blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the fireproof blanket niche?
- Listings span $8.90–$57.06; the average listing price is $23.24 (sweet spot $15–$100). The average incumbent carries 3,622 reviews — the moat a new listing must climb.