Fireproof Blanket

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-36.9%

Conversion, latest week

3.0%

Market size, estimated

$93Ka year

Peak month

January2.1× the quietest month

Top search term

fireproof blanket19K searches a year

Listings sell for $23.24 on average, from $8.90 to $57.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $23.24 that is $12K to $17K a year per listing.

Average price

$23.24inside the $15 to $100 sweet spot

Price range

$8.90–$57.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$12K–$17K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Fire Safety. It carries 3,622 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#196in Fire Safety

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

3,622per listing

Listings tracked

26

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months