fireplace paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$13.95avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$7.26–$25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$377K$377K/yr · 501K searches
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,757avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fireplace paint is a $377K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fireplace paint market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $419K–$558K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Rust-Oleum89%
- NADAMOO6%
- Krylon2%
- Seymour2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.4×
Top fireplace paint search terms
- high heat spray paint117K/yr
- high temp spray paint62K/yr
- high heat paint64K/yr
- high temp paint42K/yr
- heat resistant paint29K/yr
- rustoleum high heat spray paint24K/yr
- grill paint20K/yr
- fireplace paint22K/yr
- heat resistant spray paint14K/yr
- high heat black spray paint13K/yr
Top fireplace paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 7778830 High Heat Enamel Spray Paint Bar-B-Que Black 12-Ounce
Rust-Oleum$7.264.6★8,551 rev
Rust-Oleum Automotive High Heat Spray Paint Flat Black
Rust-Oleum$9.474.6★13,935 rev
Rust-Oleum 241169 High Heat Ultra Spray Paint 12 oz Black
Rust-Oleum$10.334.6★6,667 rev
Rust-Oleum High Heat 5-in-1 Spray Paint Flat Black
Rust-Oleum$13.134.3★97 rev
Rust-Oleum Automotive High Heat Spray Paint Flat Aluminum
Rust-Oleum$11.134.6★13,935 rev
Newest
by launch dateRust-Oleum High Heat 5-in-1 Spray Paint Flat Black
Rust-Oleum$13.1397 rev
NADAMOO High Heat Spray Paint for Metal Matte Finish BBQ & Stove Aerosol Paint - High Temperature Resistant Up to 2000F 1 Can Black
NADAMOO$23.8734 rev
NADAMOO High Heat Spray Paint for Metal Matte Finish BBQ & Stove Aerosol Paint - High Temperature Resistant Up to 1200F 1 Can Black
NADAMOO$21.87200 rev
Krylon High Heat Flat Brown 12 oz
Krylon$16.342,675 rev
Seymour 16-1201 Hot Spot High Heat Spray Paint Aluminum 12 oz - 1200F Heat Resistant Coating for Grills Stoves Engines Exhaust VOC Compliant
Seymour$11.20448 rev
Trending
90-day click momentumRust-Oleum High Heat 5-in-1 Spray Paint Flat Black
Rust-Oleum$13.134.3★
NADAMOO High Heat Spray Paint for Metal Matte Finish BBQ & Stove Aerosol Paint - High Temperature Resistant Up to 2000F 1 Can Black
NADAMOO$23.874.0★
Rust-Oleum 241232 High Heat Ultra Spray Paint 12 oz Aged Copper
Rust-Oleum$12.114.6★
Rust-Oleum Automotive High Heat Spray Paint Flat Aluminum
Rust-Oleum$11.134.6★
NADAMOO High Heat Spray Paint for Metal Matte Finish BBQ & Stove Aerosol Paint - High Temperature Resistant Up to 1200F 1 Can Black
NADAMOO$21.874.4★
What buyers say about fireplace paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good Paint”
“As advertised”
“Fast delivery and good quality”
“Color is true”
“Worked really well for me”
“Great Value”
“The spray pattern is consistent”
“Easy to use”
“Coverage was nice”
“it seems durable”
What buyers complain about
“Came off painted surface when heat was on”
“didn't last after a week the rust was showing through again”
“Too dark”
“product spray broke when i opened it up”
“Easily breaks even if you follow opening directions”
“Trash”
“Leak”
“And, Expensive”
“The adhesion was very poor”
“despite using my grill twice so far it still didn't seem to cure well”
Common questions
- Is fireplace paint profitable to sell on Amazon United States?
- The niche generates $377K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the fireplace paint niche?
- 4 brands and 61 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fireplace paint?
- Top complaints mined from reviews: Paint Quality, Rusts/Corrodes, Color. The return rate is 0.0%.
- When does demand for fireplace paint peak?
- Demand peaks in May–Jun–Jul–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the fireplace paint niche?
- Listings span $7.26–$25.28; the average listing price is $13.95 (sweet spot $15–$100). The average incumbent carries 4,757 reviews — the moat a new listing must climb.