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Fireplace Candles for Inside Fireplace

Fail

Shoppers spend only $8K a year here, so Fireplace Candles for Inside Fireplace is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$8K/yr39K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
73%top-5 click share · 14 brands · 19 sellers

Flapen Score

Fireplace Candles for Inside Fireplace against its category

The dotted line is the Tools & Home Improvement average. Past it, Fireplace Candles for Inside Fireplace is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Candles for Inside Fireplace market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Candles for Inside Fireplace 39K times last year and spent an estimated $8K. The top 5 brands take 73% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
0.6%
Market size, estimated
$8Ka year
Top search term
fireplace candles for inside fireplace35K searches a year

02 · Price

A sale here is worth $32.66.

Listings sell for $32.66 on average, from $18.91 to $95.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.66 that is $0 to $3K a year per listing.

Average price
$32.66inside the $15 to $100 sweet spot
Price range
$18.91–$95.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,348 within Novelty Lighting. It carries 6,149 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,348in Novelty Lighting
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,149per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fireplace Candles for Inside Fireplace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$789$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

22%

  • Candeldo37%
  • Plow & Hearth13%
  • dainiqukanhai11%
  • Vinkor6%
  • Nimiko5%
  • Enpornk5%

Demand

Fireplace Candles for Inside Fireplace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fireplace Candles for Inside Fireplace

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Functionality-Overall”
7.2%of orders come back
“Inconsistent performance”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fireplace Candles for Inside Fireplace questions

Answered from the same tracked data.