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Fireplace Candles

Fail

Returns run at 8.0% of orders, so Fireplace Candles is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$134K/yr245K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
72%top-5 click share · 11 brands · 15 sellers

Flapen Score

Fireplace Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Fireplace Candles is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Candles 245K times last year and spent an estimated $134K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
1.6%
Market size, estimated
$134Ka year
Peak month
November4.5× the quietest month
Top search term
fireplace candle holder54K searches a year

02 · Price

A sale here is worth $34.74.

Listings sell for $34.74 on average, from $18.74 to $95.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $34.74 that is $9K to $17K a year per listing.

Average price
$34.74inside the $15 to $100 sweet spot
Price range
$18.74–$95.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,335 within Novelty Lighting. It carries 4,726 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,335in Novelty Lighting
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,726per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fireplace Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$13K$27K$40K$54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Candeldo38%
  • smtyle19%
  • Plow & Hearth11%
  • antizer8%
  • dainiqukanhai5%
  • Nimiko4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Fireplace Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Fireplace Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireplace candle holder54K/yr
  • fireplace candles46K/yr
  • fireplace candles for inside fireplace35K/yr
  • fireplace candelabra26K/yr
  • candles for fireplace13K/yr
  • fireplace candelabra for inside fireplace8K/yr
  • fireplace candle holder for inside fireplace10K/yr
  • candle holder for fireplace9K/yr
  • fireplace candle insert5K/yr
  • candles for fireplace decor4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Candles

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Quality-Overall”
8.0%of orders come back
“Ok. Kinda cheap quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fireplace Candles questions

Answered from the same tracked data.