firepik
Worth a lookShows a thin review moat (34 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible33.82avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Price range
Good$8.46–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$30K$30K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, firepik is a $30K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
firepik market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$33K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 19.2%
- Avg brand age
- 33 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
52
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- hinbkenla45%
- SHINETEC10%
- merrisport10%
- WhelvePoo5%
- QUWXNXO5%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.4% search growth over the last 90 days.Peak months: Feb, Sep · busiest ÷ quietest = 3.5×
Top firepik search terms
- fire pick11K/yr
- fire pick door tool7K/yr
- firepik10K/yr
- firepick3K/yr
- firepick door tool2K/yr
- fire pick door opener3K/yr
- fire pik4K/yr
- firepik firefighter tool3K/yr
Top firepik products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hinbkenla Firefighter Swipe Tool 2PCS Spring Steel
hinbkenla$11.083.2★5 rev
Hinbkenla Firefighter Swipe Tool 3PCS Spring Steel
hinbkenla$10.894.3★5 rev
Firefighter Pry Bar Tools for First Responders Door Opening and Emergency 1 Pcs (Double hook)
SHINETEC$11.213.5★3 rev
Firefighting Multi-Purpose Emergency Tool Kit 4-Pack High-Strength Spring Steel Tools for Firefighters Compact L-Shape Design for Emergency Operations
merrisport$23.013.9★10 rev
Hinbkenla Firefighter Swipe Tool 2PCS Spring Steel
hinbkenla$10.464.0★8 rev
Newest
by launch date
6Pcs Firefighter Tools Fire Pick Door Multi-Purpose Emergency Tool Kit
Uelkr$20.830 rev
6-Piece Firefighter Tools Professional Multi-Function Rescue Kit Durable Pry Bar & Gap Detection Tool Emergency Survival Tool Set Ideal for Daily Rescue Gap Inspection & Space Entry Operations
Petzriz$26.270 rev
Wrench Tools Made from Stainless Steel
WhelvePoo$27.8820 rev
3pcs Firefighter Tools Door Opener Tool Fire Fighter Tools Equipment Shove Knife Durable Stainless Steel For Firefighters & Authorized First Responders For Emergency Operations
gblckadof$8.461 rev
4 Packs Professional Firefighting Multi-Tool Kit Ultimate Multipurpose Firefighting Tool for First Responders & Firefighters Heavy-Duty Emergency Rescue Set
RICKUNCL$24.8814 rev
Trending
90-day click momentum
OMASUNB Firefighter Tools Professional Upgraded 3-in-1 Firefighting Multi-tool Multipurpose Leverage Tool For Firefighters Emergency Responders and Residential Rescue (Black)
OMASUNB$9.065.0★
6-Piece Firefighter Tools Professional Multi-Function Rescue Kit Durable Pry Bar & Gap Detection Tool Emergency Survival Tool Set Ideal for Daily Rescue Gap Inspection & Space Entry Operations
Petzriz$26.270.0★
6Pcs Firefighter Tools Fire Pick Door Multi-Purpose Emergency Tool Kit
Uelkr$20.830.0★
4 Packs Professional Firefighting Multi-Tool Kit Ultimate Multipurpose Firefighting Tool for First Responders & Firefighters Heavy-Duty Emergency Rescue Set
RICKUNCL$24.884.4★
4 Pcs Firefighter Tools Set Durable Stainless Steel
QUWXNXO$17.884.5★
What buyers say about firepik
What buyers praise and complain about, mined from review topics.What buyers love
“These are solid tools”
“Appears that it will do the job that it advertises”
“Absolutely fantastic tool kit”
“Incredibly helpful and versatile”
“and durable”
“Budget-friendly”
“best suited for trained hands”
“they're heavy duty”
“compact enough to store in a vehicle or gear bag”
“It is built ok”
What buyers complain about
“Not well-made at all”
“Very flimsy, will not unlock a door”
“The two pieces don't screw together tight enough”
“desperately needs some real instructions”
“They are quite thin”
“Broke a little over a month after I started to use it”
“It's a big tool”
“Not Easy to Use”
“Left it outside Because figured it be fine, it rusted”
“Doesnt screw together”
Top return reasons
Common questions
- Is firepik profitable to sell on Amazon United States?
- The niche generates $30K/yr across 17 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +56.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the firepik niche?
- 15 brands and 52 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in firepik?
- Top complaints mined from reviews: Quality-Overall, Strength, Defective Material/Parts. The return rate is 0.9%.
- When does demand for firepik peak?
- Demand peaks in Feb–Sep; the busiest month runs 3.5× the quietest.
- What does it cost to enter the firepik niche?
- Listings span $8.46–$27.88; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.