Fire Safety
FailThe top 5 brands take 100% of clicks, so Fire Safety is a Fail.
- Flapen Score
- 38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 4838
- Market size
- $65K/yr43K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 67 sellers
Flapen Score
Fire Safety against its category
The dotted line is the Tools & Home Improvement average. Past it, Fire Safety is stronger. Inside it, weaker.
Market
The Fire Safety market on Amazon at a glance
Shoppers on Amazon United States searched for Fire Safety 43K times last year and spent an estimated $65K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $65Ka year
- Peak month
- October4.4× the quietest month
- Top search term
- first alert fire extinguisher39K searches a year
02 · Price
A sale here is worth $29.14.
Listings sell for $29.14 on average, from $13.34 to $46.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $29.14 that is $7K to $15K a year per listing.
- Average price
- $29.14inside the $15 to $100 sweet spot
- Price range
- $13.34–$46.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Fire Safety. It carries 9,498 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Fire Safety
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 9,498per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Fire Safety products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
First Alert Fire Extinguisher Standard Home Use
- Price
- $22.56
- Rating
- 4.8/5
- Reviews
- 39,261
- Age
- 22y ago

First Alert Home1-2 Standard Home Fire Extinguisher Red 2PACK
- Price
- $39.03
- Rating
- 4.8/5
- Reviews
- 1,466
- Age
- 4y ago

First Alert Fire Extinguisher Heavy Duty for Home & Commercial Use
- Price
- $44.71
- Rating
- 4.8/5
- Reviews
- 6,378
- Age
- 7y ago

First Alert EZ Fire Spray Extinguishing Aerosol Spray AF400 Red 18 Ounce (Pack of 1)
- Price
- $13.34
- Rating
- 4.8/5
- Reviews
- 12,680
- Age
- 18y ago

FIRST ALERT KITCHEN5 Fire Extinguisher KFE2S5 UL RATED 5-B:C White 1-Pack
- Price
- $23.01
- Rating
- 4.7/5
- Reviews
- 5,627
- Age
- 19y ago
Trending
90-day click momentum
First Alert Fire Extinguisher | Marine Fire Extinguisher White FE1A10GR 1-Pack 14
- Price
- $29.33
- Rating
- 4.8/5
- Reviews
- 2,831
- Age
- 15y ago

Kidde Auto 10 Fire Extinguisher for Cars and Trucks 10-B:C M10G
- Price
- $21.60
- Rating
- 4.8/5
- Reviews
- 2,262
- Age
- 2y ago

AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
- Price
- $18.67
- Rating
- 4.7/5
- Reviews
- 2,448
- Age
- 1y ago

Kidde Basic 110 Fire Extinguisher for Home 1-A:10-B:C FA110G 1 Pack
- Price
- $25.87
- Rating
- 4.8/5
- Reviews
- 30,011
- Age
- 24y ago

First Alert Home1-2 Standard Home Fire Extinguisher Red 2PACK
- Price
- $39.03
- Rating
- 4.8/5
- Reviews
- 1,466
- Age
- 4y ago
Newest
by launch date
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
- Price
- $18.67
- Rating
- 4.7/5
- Reviews
- 2,448
- Age
- 1y ago

First Alert Fire Extinguisher Standard Home Use
- Price
- $33.23
- Rating
- 4.7/5
- Reviews
- 278
- Age
- 2y ago

Kidde Auto 10 Fire Extinguisher for Cars and Trucks 10-B:C M10G
- Price
- $21.60
- Rating
- 4.8/5
- Reviews
- 2,262
- Age
- 2y ago

First Alert Home1-2 Standard Home Fire Extinguisher Red 2PACK
- Price
- $39.03
- Rating
- 4.8/5
- Reviews
- 1,466
- Age
- 4y ago

First Alert Fire Extinguisher Heavy Duty for Home & Commercial Use
- Price
- $44.71
- Rating
- 4.8/5
- Reviews
- 6,378
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- First Alert91%
- Kidde6%
- AmzBoom3%
Demand
Fire Safety search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.4×
Reviews and returns
What reviews say buyers love and hate about Fire Safety
We read the reviews and the return reasons for every product selling here.
“that one does not fit either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Safety questions
Answered from the same tracked data.









