fire safety
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.14avg listing price — sweet spot $15–$100
Price range
Great$13.34–$46.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,498.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$65K$65K/yr · 43K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fire safety is a $65K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fire safety market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- First Alert91%
- Kidde6%
- AmzBoom3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.4×
Top fire safety products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
First Alert Fire Extinguisher Standard Home Use
First Alert$22.564.8★39,261 rev

First Alert Home1-2 Standard Home Fire Extinguisher Red 2PACK
First Alert$39.034.8★1,466 rev

First Alert Fire Extinguisher Heavy Duty for Home & Commercial Use
First Alert$44.714.8★6,378 rev

First Alert EZ Fire Spray Extinguishing Aerosol Spray AF400 Red 18 Ounce (Pack of 1)
First Alert$13.344.8★12,680 rev

FIRST ALERT KITCHEN5 Fire Extinguisher KFE2S5 UL RATED 5-B:C White 1-Pack
First Alert$23.014.7★5,627 rev
Newest
by launch date
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.672,448 rev

First Alert Fire Extinguisher Standard Home Use
First Alert$33.23278 rev

Kidde Auto 10 Fire Extinguisher for Cars and Trucks 10-B:C M10G
Kidde$21.602,262 rev

First Alert Home1-2 Standard Home Fire Extinguisher Red 2PACK
First Alert$39.031,466 rev

First Alert Fire Extinguisher Heavy Duty for Home & Commercial Use
First Alert$44.716,378 rev
Trending
90-day click momentum
First Alert Fire Extinguisher | Marine Fire Extinguisher White FE1A10GR 1-Pack 14
First Alert$29.334.8★

Kidde Auto 10 Fire Extinguisher for Cars and Trucks 10-B:C M10G
Kidde$21.604.8★

AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.674.7★

Kidde Basic 110 Fire Extinguisher for Home 1-A:10-B:C FA110G 1 Pack
Kidde$25.874.8★

First Alert Home1-2 Standard Home Fire Extinguisher Red 2PACK
First Alert$39.034.8★
What buyers say about fire safety
What buyers praise and complain about, mined from review topics.What buyers love
“Best value”
“Nice small size”
“With its user-friendly operation”
“Excellent Product”
“Better than I expected”
“Great to have in case of a fire”
“Nice and compact”
“I like that its lightweight”
“Easy to install”
“The instructions are straightforward”
What buyers complain about
“that one does not fit either”
“Only had them 2 months and they both failed”
“Didn't do the job”
“The quality control on this is definitely not there”
“Picture is misleading - thought it was a two pack”
“These are actually a fire hazard”
“it will probably lose its charge before that”
“it needs to be replaced”
“It is a little piece of mind for a couple of dollars”
“White plastic safety clip broke”
Common questions
- Is fire safety profitable to sell on Amazon United States?
- The niche generates $65K/yr across 12 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the fire safety niche?
- 3 brands and 67 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fire safety?
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 0.0%.
- When does demand for fire safety peak?
- Demand peaks in Jan–Sep–Oct; the busiest month runs 4.4× the quietest.
- What does it cost to enter the fire safety niche?
- Listings span $13.34–$46.07; the average listing price is $29.14 (sweet spot $15–$100). The average incumbent carries 9,498 reviews — the moat a new listing must climb.