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Fire Safe Document Box

Fail

Demand is soft, at -12.6% this quarter, so Fire Safe Document Box is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$1.1M/yr949K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
61%top-5 click share · 10 brands · 43 sellers

Flapen Score

Fire Safe Document Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire Safe Document Box is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Safe Document Box market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Safe Document Box 949K times last year and spent an estimated $1.1M. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 949K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
949K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
3.3%
Market size, estimated
$1.1Ma year
Top search term
fire safe document box134K searches a year

02 · Price

A sale here is worth $36.99.

Listings sell for $36.99 on average, from $16.71 to $74.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $36.99 that is $37K to $46K a year per listing.

Average price
$36.99inside the $15 to $100 sweet spot
Price range
$16.71–$74.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$37K–$46K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #28 within Safes & Safe Accessories. It carries 5,544 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#28in Safes & Safe Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,544per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fire Safe Document Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$57K$115K$172K$230K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

43

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

7%

  • SentrySafe57%
  • DocSafe13%
  • BALEINE11%
  • Noiposi6%
  • ENGPOW4%
  • Vizoshi3%
  • Open — no brand owns it (4 brands, 7%)

Search terms

Top Fire Safe Document Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire safe document box134K/yr
  • fireproof box118K/yr
  • fire box81K/yr
  • fire box safe for documents72K/yr
  • lock box for documents41K/yr
  • firebox49K/yr
  • fire proof box44K/yr
  • fireproof91K/yr
  • fireproof waterproof document box29K/yr
  • firebox safe for documents30K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Safe Document Box

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Locking Mechanism”
3.6%of orders come back
“Lock does not work”
A buyer, on “Locking Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fire Safe Document Box questions

Answered from the same tracked data.