Fire Retardant Paint
FailShoppers spend only $75K a year here, so Fire Retardant Paint is a Fail.
- Flapen Score
- 39 / 100Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 4839
- Market size
- $75K/yr31K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 99 sellers
Flapen Score
Fire Retardant Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Fire Retardant Paint is stronger. Inside it, weaker.
Market
The Fire Retardant Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Fire Retardant Paint 31K times last year and spent an estimated $75K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $75Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- fire retardant paint10K searches a year
02 · Price
A sale here is worth $97.40.
Listings sell for $97.40 on average, from $7.26 to $373.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $97.40 that is $0 to $10K a year per listing.
- Average price
- $97.40inside the $15 to $100 sweet spot
- Price range
- $7.26–$373.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Paint & Primer. It carries 1,929 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 63%
- Out of stock, average day
- 0.0%
- Average rank
- #174in Paint & Primer
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,929per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Fire Retardant Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1 Gallon
- Price
- $64.34
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 12y ago

Contego Original Formula Intumescent Fire Resistant Coating (1 gallon) for Homes Garages Nurseries Bedrooms & Kitchens. No VOCs. Restricts Fire Movement Reduces Smoke
- Price
- $79.13
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

INSL-X Products FR110099-01 INS-LX fire Retardant Paint
- Price
- $118.53
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10y ago

Flamecheck M-111PA Fire Retardant Paint Additive (8 ounce) Mix 8 ounes to 1 US Gallon of Latex paint or primer.
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 6y ago

Rust-Oleum 7778830 High Heat Enamel Spray Paint Bar-B-Que Black 12-Ounce
- Price
- $7.26
- Rating
- 4.6/5
- Reviews
- 8,551
- Age
- 21y ago
Trending
90-day click momentum
POR-15 High Temperature Paint High Heat Resistant Paint Weather and Moisture Resistant 8 Fluid Ounces Gray
- Price
- $33.13
- Rating
- 4.6/5
- Reviews
- 1,476
- Age
- 12y ago

Rutland - 81V Premium 1400 Degree F Hi-Temp Brush-On Paint 16 fl oz Black
- Price
- $43.31
- Rating
- 4.6/5
- Reviews
- 2,388
- Age
- 7y ago

Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1x Spray Quart
- Price
- $39.58
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 12y ago

Rust-Oleum 7778830 High Heat Enamel Spray Paint Bar-B-Que Black 12-Ounce
- Price
- $7.26
- Rating
- 4.6/5
- Reviews
- 8,551
- Age
- 21y ago

Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1 Gallon
- Price
- $64.34
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 12y ago
Newest
by launch date
Contego Original Formula Intumescent Fire Resistant Coating (1 gallon) for Homes Garages Nurseries Bedrooms & Kitchens. No VOCs. Restricts Fire Movement Reduces Smoke
- Price
- $79.13
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

FIRESHELL F10E INTUMESCENT Coating - White 5-Gallon
- Price
- $373.51
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 4y ago

Flamecheck M-111PA Fire Retardant Paint Additive (40 ounces) Mix 8 ounes to 1 US Gallon of Latex paint or primer.
- Price
- $109.13
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 5y ago

INSL-X Fr210099-01 Fire Retardant Latex Paint White 1 Gallon
- Price
- $112.20
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 5y ago

Flamecheck M-111PA Fire Retardant Paint Additive (8 ounce) Mix 8 ounes to 1 US Gallon of Latex paint or primer.
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
99
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Master FX, Inc.29%
- Contego21%
- INSL-X13%
- Rust-Oleum10%
- Flamecheck Simply Safer.10%
- ForceField5%
- Open — no brand owns it (6 brands, 13%)
Demand
Fire Retardant Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Fire Retardant Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire retardant paint10K/yr
- fire resistant paint6K/yr
- intumescent paint5K/yr
- fireproof paint4K/yr
- fire proof paint3K/yr
- fire retardant paint for wood3K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Retardant Paint
We read the reviews and the return reasons for every product selling here.
“didn't last after a week the rust was showing through again”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Retardant Paint questions
Answered from the same tracked data.









