Skip to content

Fire Retardant

Fail

The top 5 products take 85% of clicks, so Fire Retardant is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$524K/yr91K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
85%top-5 click share · 7 brands · 20 sellers

Flapen Score

Fire Retardant against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire Retardant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Retardant market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Retardant 91K times last year and spent an estimated $524K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $524K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
7.2%
Market size, estimated
$524Ka year
Peak month
January3.5× the quietest month
Top search term
fire retardant spray for fabric23K searches a year

02 · Price

A sale here is worth $80.56.

Listings sell for $80.56 on average, from $15.95 to $286.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $80.56 that is $40K to $60K a year per listing.

Average price
$80.56inside the $15 to $100 sweet spot
Price range
$15.95–$286.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$40K–$60K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #423 within Home & Work. It carries 284 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#423in Home & Work
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
284per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Fire Retardant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$79K$157K$236K$315K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • ForceField50%
  • Master FX, Inc.25%
  • DRI-ONE13%
  • Contego4%
  • DRI-ONE Flame Retardant4%
  • INSL-X3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fire Retardant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Fire Retardant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire retardant spray for fabric23K/yr
  • flame retardant spray15K/yr
  • fire retardant spray14K/yr
  • fire retardant paint10K/yr
  • fire retardant9K/yr
  • fireguard3K/yr
  • fire retardant spray for wood4K/yr
  • fire retardant paint for wood3K/yr
  • fire retardant coating for wood3K/yr
  • flame retardant spray for fabric3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Retardant

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Flammable”
2.7%of orders come back
“The untreated samples burned easily”
A buyer, on “Flammable”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fire Retardant questions

Answered from the same tracked data.