Fire Retardant
FailThe top 5 products take 85% of clicks, so Fire Retardant is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $524K/yr91K searches / yr
- 90-day growth
- +14.8%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 20 sellers
Flapen Score
Fire Retardant against its category
The dotted line is the Tools & Home Improvement average. Past it, Fire Retardant is stronger. Inside it, weaker.
Market
The Fire Retardant market on Amazon at a glance
Shoppers on Amazon United States searched for Fire Retardant 91K times last year and spent an estimated $524K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $524K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +14.8%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $524Ka year
- Peak month
- January3.5× the quietest month
- Top search term
- fire retardant spray for fabric23K searches a year
02 · Price
A sale here is worth $80.56.
Listings sell for $80.56 on average, from $15.95 to $286.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $80.56 that is $40K to $60K a year per listing.
- Average price
- $80.56inside the $15 to $100 sweet spot
- Price range
- $15.95–$286.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $40K–$60K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #423 within Home & Work. It carries 284 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #423in Home & Work
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 284per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Fire Retardant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ForceField FireGuard Flame Retardant and Protection 22 oz (650 ml)
- Price
- $15.95
- Rating
- 4.6/5
- Reviews
- 1,743
- Age
- 14y ago

Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1 Gallon
- Price
- $64.34
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 12y ago

Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1x Spray Quart
- Price
- $39.58
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 12y ago

Fire Retardant Spray Liquid Solution (Class A for Natural Textiles Raw Wood Absorbent Materials & More) Eco-Safe Non Toxic C.A.C. Title-19 ASTM E84 DRI-ONE One Quart with One Sprayer- 32 oz
- Price
- $34.69
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 6y ago

DRI-ONE Fire Retardant Spray Liquid Solution Natural Textiles Raw Wood Absorbent Materials & More - Class A -Eco Safe - NFPA 701- ASTM E84 One Gallon and One Quart with One Sprayer - 160 oz
- Price
- $87.19
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 7y ago
Trending
90-day click momentum
Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1x Spray Quart
- Price
- $39.58
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 12y ago

Contego Original Formula Intumescent Fire Resistant Coating (1 gallon) for Homes Garages Nurseries Bedrooms & Kitchens. No VOCs. Restricts Fire Movement Reduces Smoke
- Price
- $79.13
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

Master Flame Class A Fire Retardant Spray for Wood Fabric Cotton & More - Non-Toxic Flame Retardant Coating - Meets NFPA 701 & ASTM E84 - Made in USA - Easy to Apply and Dries Clear - 1 Gallon
- Price
- $64.34
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 12y ago

Fire Retardant Spray Liquid Solution (Class A for Natural Textiles Raw Wood Absorbent Materials & More) Eco-Safe Non Toxic C.A.C. Title-19 ASTM E84 DRI-ONE One Quart with One Sprayer- 32 oz
- Price
- $34.69
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 6y ago

Fire Retardant Spray Liquid Solution for Natural Textiles Raw Wood Absorbent Materials & More - Class A Flame Retardant -Eco Safe - NFPA 701- ASTM E84-5 Gallon pail of DRI-ONE
- Price
- $286.39
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 7y ago
Newest
by launch date
Contego Original Formula Intumescent Fire Resistant Coating (1 gallon) for Homes Garages Nurseries Bedrooms & Kitchens. No VOCs. Restricts Fire Movement Reduces Smoke
- Price
- $79.13
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

Flamecheck M-111PA Fire Retardant Paint Additive (8 ounce) Mix 8 ounes to 1 US Gallon of Latex paint or primer.
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 6y ago

Fire Retardant Spray Liquid Solution (Class A for Natural Textiles Raw Wood Absorbent Materials & More) Eco-Safe Non Toxic C.A.C. Title-19 ASTM E84 DRI-ONE One Quart with One Sprayer- 32 oz
- Price
- $34.69
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 6y ago

DRI-ONE Fire Retardant Spray Liquid Solution Natural Textiles Raw Wood Absorbent Materials & More - Class A -Eco Safe - NFPA 701- ASTM E84 One Gallon and One Quart with One Sprayer - 160 oz
- Price
- $87.19
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 7y ago

Fire Retardant Spray Liquid Solution for Natural Textiles Raw Wood Absorbent Materials & More - Class A Flame Retardant -Eco Safe - NFPA 701- ASTM E84-5 Gallon pail of DRI-ONE
- Price
- $286.39
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- ForceField50%
- Master FX, Inc.25%
- DRI-ONE13%
- Contego4%
- DRI-ONE Flame Retardant4%
- INSL-X3%
- Open — no brand owns it (1 brand, 2%)
Demand
Fire Retardant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Aug · busiest ÷ quietest = 3.5×
Search terms
Top Fire Retardant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire retardant spray for fabric23K/yr
- flame retardant spray15K/yr
- fire retardant spray14K/yr
- fire retardant paint10K/yr
- fire retardant9K/yr
- fireguard3K/yr
- fire retardant spray for wood4K/yr
- fire retardant paint for wood3K/yr
- fire retardant coating for wood3K/yr
- flame retardant spray for fabric3K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Retardant
We read the reviews and the return reasons for every product selling here.
“The untreated samples burned easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Retardant questions
Answered from the same tracked data.









