Is fire mask profitable to sell on Amazon United States?

The niche generates $191K/yr across 6 tracked products. 90-day search growth is +244.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the fire mask niche?

1 brands and 82 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fire mask?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for fire mask peak?

Demand peaks in Jan–Feb–May; the busiest month runs 6.9× the quietest.

What does it cost to enter the fire mask niche?

Listings span $12.17–$35.74; the average listing price is $23.09 (sweet spot $15–$100). The average incumbent carries 4,159 reviews — the moat a new listing must climb.

fire mask

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+244.0%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.09

avg listing price — sweet spot $15–$100

Price range

Great$12.17–$35.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$191K

$191K/yr · 158K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,159.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, fire mask is a $191K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fire mask market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $289K–$346K; units × avg price
Conversion rate: 5.3%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

3M100%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +244.0% search growth over the last 90 days.

Peak months: Jan, Feb, May · busiest ÷ quietest = 6.9×

Open Trend

Top fire mask search terms

n100 mask59K/yr +566.7%3.0% conv.
n100 respirator mask26K/yr +272.7%4.2% conv.
n99 mask18K/yr +60.2%0.4% conv.
n100 masks for adults7K/yr +897.5%3.0% conv.
fire mask15K/yr +21.4%0.0% conv.
respirators for beard10K/yr +9.6%0.0% conv.
wildfire masks4K/yr +407.3%0.7% conv.
particulate mask5K/yr +42.5%2.0% conv.
n993K/yr +69.2%0.4% conv.
fire mask for smoke131/yr +125.9%0.0% conv.

All search terms

Top fire mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3M Lead Paint Removal Valved Respirator Disposable Respirator with Cool Flow Valve 1-Pack

3M$12.174.7★132 rev

3M Personal Protective Equipment Particulate Disposable Respirator 8233 NIOSH APPROVED Exhalation Valve N100 Certain Non-Oil Based Particles (1 Piece)

3M$12.774.4★1,351 rev

3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam

3M$16.244.4★19,472 rev

3M P100 / OV/AG Multi-Purpose Reusable Respirator 62023 Medium Size NIOSH-APPROVED P100 / Organic Vapor/Acid Gas Rated Filters Adjustable Head Straps Comfortable & Lightweight (62023H1-DC)

3M$35.744.6★1,291 rev

3M P100 Performance Mold & Lead Paint Removal Respirator Medium Size NIOSH-APPROVED P100 Rated Filter Carbon Layer Helps Reduce Odor Nuisance Lightweight Adjustable Head Straps (6297P1-DC)

3M$29.404.6★1,397 rev

Newest

by launch date

3M P100 Performance Mold & Lead Paint Removal Respirator Medium Size NIOSH-APPROVED P100 Rated Filter Carbon Layer Helps Reduce Odor Nuisance Lightweight Adjustable Head Straps (6297P1-DC)

3M$29.401,397 rev

15y ago

3M Odor/Particulate Multipurpose Reusable Respirator 65021H1-DC OV/P100 Mdm 1-Fcpc and 1-pr of 60921 Crtrdg/Fltr

3M$32.251,312 rev

16y ago

3M P100 / OV/AG Multi-Purpose Reusable Respirator 62023 Medium Size NIOSH-APPROVED P100 / Organic Vapor/Acid Gas Rated Filters Adjustable Head Straps Comfortable & Lightweight (62023H1-DC)

3M$35.741,291 rev

18y ago

3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam

3M$16.2419,472 rev

19y ago

3M Personal Protective Equipment Particulate Disposable Respirator 8233 NIOSH APPROVED Exhalation Valve N100 Certain Non-Oil Based Particles (1 Piece)

3M$12.771,351 rev

20y ago

What buyers say about fire mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Size-Overall14%

“fit snug”

Advertised Vs Actual Product12%

“As advertised”

Value For Money10%

“They are reasonably priced”

Comfort-Overall10%

“Comfortable”

Smell4%

“No odor or dust made it through”

Ease Of Use3%

“Easy to use with clear instructions”

Ease Of Cleaning3%

“Works great to stop dust”

Efficiency3%

“Masks worked great as you would expect”

Breathability2%

“Breathing”

What buyers complain about

Size-Overall27%

“Does not fit”

Comfort-Overall10%

“Extremely uncomfortable”

Quality-Overall9%

“Poor quality”

Durability6%

“These will undoubtedly break”

Value For Money5%

“Definitely not worth the money”

Functionality-Overall4%

“no matter what it would not go on right”

Stretchability/Expandability/Elasticity3%

“This last box has bad elastic”

Smell2%

“I don't know why everything from Amazon has a fragrance smell”

Paint Quality2%

“some paint fumes”

Weight Heavy2%

“bulky,”

Top return reasons

Size-Overall100%

Common questions

Is fire mask profitable to sell on Amazon United States?: The niche generates $191K/yr across 6 tracked products. 90-day search growth is +244.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the fire mask niche?: 1 brands and 82 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fire mask?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for fire mask peak?: Demand peaks in Jan–Feb–May; the busiest month runs 6.9× the quietest.
What does it cost to enter the fire mask niche?: Listings span $12.17–$35.74; the average listing price is $23.09 (sweet spot $15–$100). The average incumbent carries 4,159 reviews — the moat a new listing must climb.