fire helmet
Skip itPrices mostly outside the sweet spot ($3.32–$1561.65) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great379.59avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$104.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 57K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Price range
Bad$3.32–$1561.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fire helmet is a $146K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fire helmet market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $131K–$157K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #4,426
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 89%
- Out of stock
- 8.0%
- Avg brand age
- 51 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
59
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
39%
Top 20: 82%
Open market
42%
- BOCOMAL12%
- Aeromax11%
- Super Z Outlet10%
- TheFireStore9%
- ACTLATI8%
- Better Choice Costumes, LLC8%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -1.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.5×
Top fire helmet search terms
- fire helmet33K/yr
- fire hats for kids11K/yr
- fire fighter hats for kids6K/yr
- kids fire helmet6K/yr
Top fire helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOCOMAL FR Balaclava with Face Mask 7oz Midweight Arc Rated NFPA2112 CAT2
BOCOMAL$18.734.6★137 rev
Super Z Outlet 12 Pack Firefighter Childrens Helmet Party Supplies for Kids Costume Accessory
Super Z Outlet$13.964.5★1,069 rev
Aeromax Personalized Firefighter helmets (Black with Visor)
Aeromax$22.634.7★476 rev
NOT PLASTIC Molded Paper Childrens Firefighter Hat Party Supply Costume Kid Fire Hat (2)
Better Choice Costumes, LLC$13.144.6★150 rev
Cairns 880 Chicago w/ESS Innerzone 2 Goggles Color: Black
TheFireStore$491.885.0★1 rev
Newest
by launch date
Cotiny 30 Pack Kids Firefighter Hats Bulk Red Plastic Fireman Helmets for Boys Girls Birthday Halloween Firefighter Cosplay Dress up Accessories
Cotiny$25.059 rev
BOCOMAL FR Balaclava with Face Mask 7oz Midweight Arc Rated NFPA2112 CAT2
BOCOMAL$18.73137 rev
Fire Rescue Helmet Flame Retardant Adjustable Shock Full Head for Fire Fighters Outdoor Emergency Rescue ABS Plastic Aluminum Foil
Sunisfa$48.150 rev
exinddea 24 PCS Firefighter Hats for Kids Kids Firefighter Helmet Fire Chief Helmet Plastic Fireman Hat Firefighter Hat Costume Dress Up Accessory
exinddea$24.0612 rev
NOT PLASTIC Molded Paper Childrens Firefighter Hat Party Supply Costume Kid Fire Hat (2)
Better Choice Costumes, LLC$13.14150 rev
Trending
90-day click momentumCotiny 30 Pack Kids Firefighter Hats Bulk Red Plastic Fireman Helmets for Boys Girls Birthday Halloween Firefighter Cosplay Dress up Accessories
Cotiny$25.054.5★
Embroidered Fire Truck Baseball Caps for Toddler Boys Girls Funny Cotton Hat Adjustable Dad Summer Sun Hat 3-8 Years
ACTLATI$9.854.8★
Embroidered Fire Truck Baseball Caps for Toddler Boys Girls Funny Cotton Hat Adjustable Dad Summer Sun Hat 3-8 Years
ACTLATI$9.814.8★
Cairns 880 Chicago w/ESS Innerzone 2 Goggles Color: Black
TheFireStore$491.885.0★
BOCOMAL FR Balaclava with Face Mask 7oz Midweight Arc Rated NFPA2112 CAT2
BOCOMAL$18.734.6★
What buyers say about fire helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Kids LOVE toys”
“right size”
“Worth it”
“the materials are very durable”
“The hat is sturdy”
“There is an adjustable band inside that accommodates a wide range of head sizes”
“the materials are very durable”
“Vibrant Color”
“Great product as advertised”
What buyers complain about
“A bit big”
“it broke”
“The plastic is considerably thicker than you would typically find in a hat of this sort”
“The value of the helmet is not an indicator of the quality”
“I received a used item”
“The extinguisher shoots actual water”
“Expensive”
“Very cheap material on the inside”
“Pretty hard to put on my helmet”
“The strap on one hat broke within a few minutes of play”
Top return reasons
Common questions
- Is fire helmet profitable to sell on Amazon United States?
- The niche generates $146K/yr across 44 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the fire helmet niche?
- 31 brands and 59 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in fire helmet?
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 4.9%.
- When does demand for fire helmet peak?
- Demand peaks in Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the fire helmet niche?
- Listings span $3.32–$1561.65; the average listing price is $104.92 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.