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Fire Foam

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -15.4% this quarter, so Fire Foam is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$167K/yr45K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 55 sellers

Flapen Score

Fire Foam against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire Foam is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Foam 45K times last year and spent an estimated $167K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
7.7%
Market size, estimated
$167Ka year
Peak month
January1.6× the quietest month
Top search term
fire foam9K searches a year

02 · Price

A sale here is worth $47.91.

Listings sell for $47.91 on average, from $5.98 to $156.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $47.91 that is $12K to $24K a year per listing.

Average price
$47.91inside the $15 to $100 sweet spot
Price range
$5.98–$156.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #863 within Adhesives & Sealers. It carries 279 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
6.0%
Average rank
#863in Adhesives & Sealers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
279per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Fire Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$17K$33K$50K$67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • 3M35%
  • KRAKEN BOND27%
  • TYTAN PROFESSIONAL11%
  • STANLEY8%
  • DAP5%
  • GREAT STUFF PRO4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Fire Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fire Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire foam9K/yr
  • fire block spray foam8K/yr
  • fire block foam7K/yr
  • fireblock spray foam5K/yr
  • fire stop spray foam3K/yr
  • fireblock foam3K/yr
  • fire rated spray foam3K/yr
  • fireproof spray foam2K/yr
  • fire foam spray3K/yr
  • fire retardant foam2K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Foam

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“REALLY messy”
A buyer, on “Ease Of Cleaning”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fire Foam questions

Answered from the same tracked data.