Fire Foam
MaybeReturns run at only 0.3% of orders. But demand is soft, at -15.4% this quarter, so Fire Foam is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $167K/yr45K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 55 sellers
Flapen Score
Fire Foam against its category
The dotted line is the Tools & Home Improvement average. Past it, Fire Foam is stronger. Inside it, weaker.
Market
The Fire Foam market on Amazon at a glance
Shoppers on Amazon United States searched for Fire Foam 45K times last year and spent an estimated $167K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $167Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- fire foam9K searches a year
02 · Price
A sale here is worth $47.91.
Listings sell for $47.91 on average, from $5.98 to $156.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $47.91 that is $12K to $24K a year per listing.
- Average price
- $47.91inside the $15 to $100 sweet spot
- Price range
- $5.98–$156.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #863 within Adhesives & Sealers. It carries 279 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 6.0%
- Average rank
- #863in Adhesives & Sealers
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 279per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Fire Foam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3M Fire Block Foam FB-Foam Orange Color Ready-To-Use In-Place 12 fl oz Can
- Price
- $15.23
- Rating
- 4.3/5
- Reviews
- 481
- Age
- 13y ago

Kraken Bond Extreme Orange Fire Block Foam - (2x24oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 2 Pack
- Price
- $30.67
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 2y ago

Kraken Bond Extreme Orange Fire Block Foam - (12x12oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 12 Pack
- Price
- $100.32
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 2y ago

Stanley F952 Fire Block Spray Foam (2x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 2 Pack
- Price
- $22.68
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 1y ago

DAP FireBreak Flame Resistant Foam Sealant Orange 12 oz (7565010012)
- Price
- $14.71
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 19y ago
Trending
90-day click momentum
SPRAYMAN Fire Block Spray Foam - (2x12oz) Orange Fire Block Spray Fire Rated Polyurethane Foam for Gap Filling Sealing on Windows & Doors Walls Joints & Pipes Straw Use - 2 Pack
- Price
- $23.71
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 1y ago

Stanley F952 Fire Block Spray Foam (1x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 1 Pack
- Price
- $13.40
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 1y ago

Fire Block 113 Orange Fire Blocking Foam Sealant - 24oz Gun Foam for Gaps Cracks Walls Joints Electrical Outlets & PVC Pipe - Extreme Heat Polyurethane Spray (12 Pack)
- Price
- $111.07
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 9y ago

Kraken Bond Extreme Orange Fire Block Foam - (12x12oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 12 Pack
- Price
- $100.32
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 2y ago

Kraken Bond Extreme Orange Fire Block Foam - (2x24oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 2 Pack
- Price
- $30.67
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 2y ago
Newest
by launch date
Fire Block 113 Orange Fire Blocking Foam Sealant 24 oz Gun-Grade Polyurethane Foam for Gaps Cracks Walls Joints Electrical Outlets & PVC Pipe (12x24 oz) + Precision Max Gun & Cleaner
- Price
- $141.51
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 11mo ago

Stanley F952 Fire Block Spray Foam (2x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 2 Pack
- Price
- $22.68
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 1y ago

Stanley F952 Fire Block Spray Foam (1x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 1 Pack
- Price
- $13.40
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 1y ago

SPRAYMAN Fire Block Spray Foam - (2x12oz) Orange Fire Block Spray Fire Rated Polyurethane Foam for Gap Filling Sealing on Windows & Doors Walls Joints & Pipes Straw Use - 2 Pack
- Price
- $23.71
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 1y ago

Fire Block Extreme Orange Fire Retardant Polyurethane Expanding Straw Foam Seals Penetrations Paintable Ready-to-Use Foam-in-Place
- Price
- $5.98
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
55
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- 3M35%
- KRAKEN BOND27%
- TYTAN PROFESSIONAL11%
- STANLEY8%
- DAP5%
- GREAT STUFF PRO4%
- Open — no brand owns it (3 brands, 9%)
Demand
Fire Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Fire Foam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire foam9K/yr
- fire block spray foam8K/yr
- fire block foam7K/yr
- fireblock spray foam5K/yr
- fire stop spray foam3K/yr
- fireblock foam3K/yr
- fire rated spray foam3K/yr
- fireproof spray foam2K/yr
- fire foam spray3K/yr
- fire retardant foam2K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Foam
We read the reviews and the return reasons for every product selling here.
“REALLY messy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Foam questions
Answered from the same tracked data.









