fire foam
Worth a lookShows low returns (0.3%), but soft demand (-15.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$47.91avg listing price — sweet spot $15–$100
Review moat
Great279.29avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.98–$156.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$167K$167K/yr · 45K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fire foam is a $167K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
fire foam market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $192K–$240K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #863
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 6.0%
- Avg brand age
- 76 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
55
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- 3M35%
- KRAKEN BOND27%
- TYTAN PROFESSIONAL11%
- STANLEY8%
- DAP5%
- GREAT STUFF PRO4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top fire foam search terms
- fire foam9K/yr
- fire block spray foam8K/yr
- fire block foam7K/yr
- fireblock spray foam5K/yr
- fire stop spray foam3K/yr
- fireblock foam3K/yr
- fire rated spray foam3K/yr
- fireproof spray foam2K/yr
- fire foam spray3K/yr
- fire retardant foam2K/yr
Top fire foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3M Fire Block Foam FB-Foam Orange Color Ready-To-Use In-Place 12 fl oz Can
3M$15.234.3★481 rev
Kraken Bond Extreme Orange Fire Block Foam - (2x24oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 2 Pack
KRAKEN BOND$30.674.4★61 rev
Kraken Bond Extreme Orange Fire Block Foam - (12x12oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 12 Pack
KRAKEN BOND$100.324.4★54 rev
Stanley F952 Fire Block Spray Foam (2x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 2 Pack
STANLEY$22.684.3★60 rev
DAP FireBreak Flame Resistant Foam Sealant Orange 12 oz (7565010012)
DAP$14.714.4★222 rev
Newest
by launch date
Fire Block 113 Orange Fire Blocking Foam Sealant 24 oz Gun-Grade Polyurethane Foam for Gaps Cracks Walls Joints Electrical Outlets & PVC Pipe (12x24 oz) + Precision Max Gun & Cleaner
TYTAN PROFESSIONAL$141.5124 rev
Stanley F952 Fire Block Spray Foam (2x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 2 Pack
STANLEY$22.6860 rev
Stanley F952 Fire Block Spray Foam (1x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 1 Pack
STANLEY$13.4060 rev
SPRAYMAN Fire Block Spray Foam - (2x12oz) Orange Fire Block Spray Fire Rated Polyurethane Foam for Gap Filling Sealing on Windows & Doors Walls Joints & Pipes Straw Use - 2 Pack
SPRAYMAN$23.7135 rev
Fire Block Extreme Orange Fire Retardant Polyurethane Expanding Straw Foam Seals Penetrations Paintable Ready-to-Use Foam-in-Place
TYTAN PROFESSIONAL$5.9877 rev
Trending
90-day click momentumSPRAYMAN Fire Block Spray Foam - (2x12oz) Orange Fire Block Spray Fire Rated Polyurethane Foam for Gap Filling Sealing on Windows & Doors Walls Joints & Pipes Straw Use - 2 Pack
SPRAYMAN$23.713.9★
Stanley F952 Fire Block Spray Foam (1x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 1 Pack
STANLEY$13.404.3★
Fire Block 113 Orange Fire Blocking Foam Sealant - 24oz Gun Foam for Gaps Cracks Walls Joints Electrical Outlets & PVC Pipe - Extreme Heat Polyurethane Spray (12 Pack)
TYTAN PROFESSIONAL$111.074.3★
Kraken Bond Extreme Orange Fire Block Foam - (12x12oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 12 Pack
KRAKEN BOND$100.324.4★
Kraken Bond Extreme Orange Fire Block Foam - (2x24oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 2 Pack
KRAKEN BOND$30.674.4★
What buyers say about fire foam
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great for price”
“It works as it should”
“Good quality”
“Worked great”
“Easily installed”
“Right size, fits any where”
“Flame Killers”
“Peace of mind when I have the stove fired up for long periods”
“Very good fire protected foam spray”
What buyers complain about
“REALLY messy”
“Contradicting Product Information”
“It does not come off easily”
“You dont want colored orange”
“slow to spray”
“FIRES OUT”
“Won't dispense properly”
“It didn't expand at all, and fell down to the floor a wet, goopy mess”
“Didn't work for me”
“most of it settled afterward causing the open pockets”
Top return reasons
Common questions
- Is fire foam profitable to sell on Amazon United States?
- The niche generates $167K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fire foam niche?
- 9 brands and 55 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in fire foam?
- Top complaints mined from reviews: Ease Of Cleaning, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.3%.
- When does demand for fire foam peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the fire foam niche?
- Listings span $5.98–$156.42; the average listing price is $47.91 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.