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Fire Extinguishers for the House

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Fire Extinguishers for the House is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$1.7M/yr1.2M searches / yr
90-day growth
+13.4%search demand this quarter
Competition
75%top-5 click share · 5 brands · 59 sellers

Flapen Score

Fire Extinguishers for the House against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire Extinguishers for the House is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Extinguishers for the House market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Extinguishers for the House 1.2M times last year and spent an estimated $1.7M. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
5.6%
Market size, estimated
$1.7Ma year
Peak month
January1.5× the quietest month
Top search term
fire extinguisher for car157K searches a year

02 · Price

A sale here is worth $24.61.

Listings sell for $24.61 on average, from $10.60 to $43.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $24.61 that is $74K to $98K a year per listing.

Average price
$24.61inside the $15 to $100 sweet spot
Price range
$10.60–$43.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$74K–$98K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Fire Safety. It carries 5,954 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Fire Safety
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
5,954per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fire Extinguishers for the House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$166K$332K$497K$663K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • AmzBoom44%
  • Kidde43%
  • Ougist7%
  • First Alert5%
  • Ostutry2%

Demand

Fire Extinguishers for the House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Fire Extinguishers for the House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire extinguisher for car157K/yr
  • car fire extinguisher175K/yr
  • small fire extinguisher93K/yr
  • vehicle fire extinguisher62K/yr
  • car fire extinguisher with mount47K/yr
  • rv fire extinguisher46K/yr
  • automotive fire extinguisher47K/yr
  • mini fire extinguishers48K/yr
  • fire extinguisher for truck39K/yr
  • auto fire extinguisher43K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Extinguishers for the House

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“that one does not fit either”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fire Extinguishers for the House questions

Answered from the same tracked data.