Fire Escape Ladder 2 Story
FailThe top 5 brands take 96% of clicks, so Fire Escape Ladder 2 Story is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $1.6M/yr619K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 51 sellers
Flapen Score
Fire Escape Ladder 2 Story against its category
The dotted line is the Tools & Home Improvement average. Past it, Fire Escape Ladder 2 Story is stronger. Inside it, weaker.
Market
The Fire Escape Ladder 2 Story market on Amazon at a glance
Shoppers on Amazon United States searched for Fire Escape Ladder 2 Story 619K times last year and spent an estimated $1.6M. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 619K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $1.6Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- fire ladder 2 story window127K searches a year
02 · Price
A sale here is worth $55.32.
Listings sell for $55.32 on average, from $26.11 to $86.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $55.32 that is $166K to $221K a year per listing.
- Average price
- $55.32inside the $15 to $100 sweet spot
- Price range
- $26.11–$86.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $166K–$221K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Ladders. It carries 4,819 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Ladders
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 4,819per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Fire Escape Ladder 2 Story products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hausse Retractable 2 Story Fire Escape Ladder 13 Feet
- Price
- $66.52
- Rating
- 4.6/5
- Reviews
- 1,573
- Age
- 8y ago

Kidde Fire Escape Ladder 2-Story Rope Ladder Extends to 13-Feet Anti-Slip Rungs
- Price
- $51.67
- Rating
- 4.7/5
- Reviews
- 21,915
- Age
- 17y ago

Hausse Retractable 3 Story Fire Escape Ladder 25 Feet
- Price
- $86.10
- Rating
- 4.6/5
- Reviews
- 1,391
- Age
- 7y ago

First Alert Two-Story Fire Escape Ladder 14 Feet Steel Anti-Slip Black
- Price
- $55.26
- Rating
- 4.7/5
- Reviews
- 667
- Age
- 4y ago

Kidde Fire Escape Ladder 3-Story Rope Ladder Extends to 25-Feet Anti-Slip Rungs
- Price
- $84.25
- Rating
- 4.7/5
- Reviews
- 21,915
- Age
- 18y ago
Trending
90-day click momentum
LZ.MZXU Fire Escape Ladders 16.4FT Emergency Rope Ladder with 2 Hooks for 2-3 Story Homes Portable Multi-use Quick Deployment Rope Ladders for Balcony Tree Window
- Price
- $26.11
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 2y ago

Portable Fire Ladder 2 Story Emergency Escape Ladder 15 Ft with Wide Steps V Center Support
- Price
- $60.38
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 5y ago

Kidde Fire Escape Ladder 3-Story Rope Ladder Extends to 25-Feet Anti-Slip Rungs
- Price
- $84.25
- Rating
- 4.7/5
- Reviews
- 21,915
- Age
- 18y ago

Fire Escape Ladder with 2 Heavy Hooks 16.7 Feet Emergency Fire Ladder for 2-3 Story Homes Reusable Safety Rope Ladders for Balcony Tree Window Orange
- Price
- $37.34
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

Kidde Fire Escape Ladder 2-Story Rope Ladder Extends to 13-Feet Anti-Slip Rungs
- Price
- $51.67
- Rating
- 4.7/5
- Reviews
- 21,915
- Age
- 17y ago
Newest
by launch date
Fire Escape Ladder with 2 Heavy Hooks 16.7 Feet Emergency Fire Ladder for 2-3 Story Homes Reusable Safety Rope Ladders for Balcony Tree Window Orange
- Price
- $37.34
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

FKNGS Fire Escape Ladder 16.4 Feet Emergency Fire Ladder 2-3 Story Homes Reusable Safety Rope Ladder for Balcony Tree Window
- Price
- $27.90
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 2y ago

LZ.MZXU Fire Escape Ladders 16.4FT Emergency Rope Ladder with 2 Hooks for 2-3 Story Homes Portable Multi-use Quick Deployment Rope Ladders for Balcony Tree Window
- Price
- $26.11
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 2y ago

First Alert Two-Story Fire Escape Ladder 14 Feet Steel Anti-Slip Black
- Price
- $55.26
- Rating
- 4.7/5
- Reviews
- 667
- Age
- 4y ago

Portable Fire Ladder 2 Story Emergency Escape Ladder 15 Ft with Wide Steps V Center Support
- Price
- $60.38
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
51
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Hausse49%
- Kidde32%
- First Alert6%
- FKNGS5%
- PetGirl3%
- LZ.MZXU2%
- Open — no brand owns it (1 brand, 2%)
Demand
Fire Escape Ladder 2 Story search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Fire Escape Ladder 2 Story search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire ladder 2 story window127K/yr
- fire escape ladder101K/yr
- fire escape ladder 2 story76K/yr
- fire ladder73K/yr
- escape ladder29K/yr
- emergency ladder22K/yr
- emergency ladder for second floor29K/yr
- window ladder24K/yr
- escape ladder 2 story27K/yr
- rope ladder fire escape12K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Escape Ladder 2 Story
We read the reviews and the return reasons for every product selling here.
“way too heavy for a child”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Escape Ladder 2 Story questions
Answered from the same tracked data.









