fire caulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.54avg listing price — sweet spot $15–$100
Price range
Great$9.46–$54.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 59K searches
Review moat
Bad4,157.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fire caulk is a $185K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fire caulk market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $153K–$204K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- First Alert60%
- AmzBoom27%
- LifeSafe Technologies8%
- Kidde5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 3.5×
Top fire caulk search terms
- fire spray15K/yr
- aerosol fire extinguisher4K/yr
- fire extinguisher spray7K/yr
- fire stop spray6K/yr
- first alert ez fire spray4K/yr
- ez fire spray6K/yr
- fire extinguisher can2K/yr
- fire extinguisher spray can3K/yr
- tundra fire extinguisher spray3K/yr
- tundra fire extinguisher4K/yr
Top fire caulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
First Alert EZ Fire Spray Extinguishing Aerosol Spray AF400 Red 18 Ounce (Pack of 1)
First Alert$13.344.8★12,680 rev
First Alert EZ Fire Spray Extinguishing Aerosol Spray Pack of 2 AF400-2 RED
First Alert$32.264.8★7,183 rev
AmzBoom Fire Extinguisher 2-Pack with Mounting Bracket for Home Kitchen Car Grill - Portable Small A B C K Fire Extinguisher - 8-in-1 - Prevents Reignition.
AmzBoom$14.414.7★1,576 rev
AmzBoom 3-Pack Fire Extinguisher for Home Kitchen Car Boat - ABCK Class Extinguisher with Mounting Bracket - Compact & Portable for Emergency Use.
AmzBoom$20.594.8★1,384 rev
LifeSafe Technologies StaySafe All-in-1 Portable Fire Extinguisher Compact Fire Spray Easy to use on 10 Types of Fires Non-Toxic & Eco-Friendly
LifeSafe Technologies$21.354.7★3,378 rev
Newest
by launch date
Kidde Flame Out Fire Fighting Spray KAP-14K 1 Pack
Kidde$9.46264 rev
Kidde Flame Out Fire Fighting Spray KAP-14K 2 Pack
Kidde$17.00264 rev
First Alert EZ Fire Spray Extinguishing Aerosol Spray
First Alert$53.7312,680 rev
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.672,448 rev
AmzBoom Fire Extinguisher 4-Pack with Mount BracketsPortable for Home Kitchen Car BoatBBQ -Multi-Purpose Fire Protection
AmzBoom$25.45494 rev
Trending
90-day click momentum
LifeSafe Technologies StaySafe All-in-1 Portable Fire Extinguishing Spray | Compact Fire Spray Smothers 10 Types of Fires | Non-Toxic Non-Hazardous & Eco-Friendly for Home Kitchen and Garage
LifeSafe Technologies$54.644.7★
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.674.7★
AmzBoom 3-Pack Fire Extinguisher for Home Kitchen Car Boat - ABCK Class Extinguisher with Mounting Bracket - Compact & Portable for Emergency Use.
AmzBoom$20.594.8★
Kidde Flame Out Fire Fighting Spray KAP-14K 2 Pack
Kidde$17.004.7★
LifeSafe Technologies StaySafe All-in-1 Portable Fire Extinguisher Compact Fire Spray Easy to use on 10 Types of Fires Non-Toxic & Eco-Friendly
LifeSafe Technologies$21.354.7★
What buyers say about fire caulk
What buyers praise and complain about, mined from review topics.What buyers love
“simple to use”
“Nice compact size”
“Best value”
“Great to have in case of a fire”
“AS ADVERTISED”
“Good quality”
“Nice and compact”
“These are lightweight”
“These are very convenient for added safety”
“Can carry it with you anywhere”
What buyers complain about
“Theyre written big”
“Didn't do the job”
“One of two has went dead”
“These are actually a fire hazard”
“The quality control on this is definitely not there”
“No pressure gauge”
“2 arrived nearly empty on the gauge”
“Just realized that one of the extinguishers is empty”
“The brackets are flimsy”
“No easy instructions on can”
Common questions
- Is fire caulk profitable to sell on Amazon United States?
- The niche generates $185K/yr across 11 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the fire caulk niche?
- 4 brands and 19 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fire caulk?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.0%.
- When does demand for fire caulk peak?
- Demand peaks in Nov; the busiest month runs 3.5× the quietest.
- What does it cost to enter the fire caulk niche?
- Listings span $9.46–$54.64; the average listing price is $25.54 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.