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Fire Caulk

Fail

The top 5 brands take 100% of clicks, so Fire Caulk is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$185K/yr59K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
86%top-5 click share · 4 brands · 19 sellers

Flapen Score

Fire Caulk against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire Caulk is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Caulk market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Caulk 59K times last year and spent an estimated $185K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
12.3%
Market size, estimated
$185Ka year
Peak month
November3.5× the quietest month
Top search term
fire spray15K searches a year

02 · Price

A sale here is worth $25.54.

Listings sell for $25.54 on average, from $9.46 to $54.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $25.54 that is $13K to $19K a year per listing.

Average price
$25.54inside the $15 to $100 sweet spot
Price range
$9.46–$54.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Fire Safety. It carries 4,157 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Fire Safety
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
4,157per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Fire Caulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$28K$55K$83K$111K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • First Alert60%
  • AmzBoom27%
  • LifeSafe Technologies8%
  • Kidde5%

Demand

Fire Caulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.5×

Search terms

Top Fire Caulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire spray15K/yr
  • aerosol fire extinguisher4K/yr
  • fire extinguisher spray7K/yr
  • fire stop spray6K/yr
  • first alert ez fire spray4K/yr
  • ez fire spray6K/yr
  • fire extinguisher can2K/yr
  • fire extinguisher spray can3K/yr
  • tundra fire extinguisher spray3K/yr
  • tundra fire extinguisher4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Caulk

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
44%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Theyre written big”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Caulk questions

Answered from the same tracked data.