Is Fire Box profitable to sell on Amazon United States?

Flapen scores Fire Box 41 out of 100 on Amazon United States, a Fail. Shoppers spend $165K a year across 35 tracked products. Amazon counts 3 of the 6 products launched in the last year as successful launches. Search demand grew -14.2% in the last 90 days.

How competitive is the Fire Box niche on Amazon United States?

20 brands and 58 sellers compete in Fire Box on Amazon United States. The top 5 Fire Box products take 48% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Fire Box?

Fire Box buyers on Amazon United States complain most about Locking Mechanism, Weight Heavy, and Size-Overall. Returns run at 3.5% of orders.

When does demand for Fire Box peak?

Search demand for Fire Box on Amazon United States peaks in Jan–Aug–Dec, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Fire Box niche?

Fire Box sells for $44.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.92 to $261.34. The average product has 4,664 reviews, the count a new listing must catch up to.

Fire Box

Fail

Demand is soft, at -14.2% this quarter, so Fire Box is a Fail.

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $165K/yr126K searches / yr
90-day growth: -14.2%search demand this quarter
Competition: 48%top-5 click share · 20 brands · 58 sellers

Flapen Score

Fire Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire Box is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Fire Box market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Box 126K times last year and spent an estimated $165K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months: 126K
Growth, 90 days vs prior 90: -14.2%
Conversion, latest week: 3.0%
Market size, estimated: $165Ka year
Peak month: January4.3× the quietest month
Top search term: fireproof cash box19K searches a year

02 · Price

A sale here is worth $44.12.

Listings sell for $44.12 on average, from $6.92 to $261.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $44.12 that is $4K to $11K a year per listing.

Average price: $44.12inside the $15 to $100 sweet spot
Price range: $6.92–$261.34
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$11K
Returns: 3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Safes & Safe Accessories. It carries 4,664 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #133in Safes & Safe Accessories
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 4,664per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 3Amazon's first-year sales bar
Average brand age: 39 months

Products