Is fire box profitable to sell on Amazon United States?

The niche generates $165K/yr across 35 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (41/100).

How competitive is the fire box niche?

20 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in fire box?

Top complaints mined from reviews: Locking Mechanism, Weight Heavy, Size-Overall. The return rate is 3.5%.

When does demand for fire box peak?

Demand peaks in Jan–Aug–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the fire box niche?

Listings span $6.92–$261.34; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 4,664 reviews — the moat a new listing must climb.

fire box

Skip it

Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$44.12

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$165K

$165K/yr · 126K searches

Price range

Okay$6.92–$261.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,663.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fire box is a $165K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fire box market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $132K–$176K; units × avg price
Conversion rate: 3.0%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

17%

SentrySafe52%
DocSafe10%
ENGPOW9%
KYODOLED6%
KaAutoler4%
The Good Stuff3%
Open — no brand owns it (14 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top fire box search terms

fireproof cash box19K/yr -12.9%1.7% conv.
file safe for documents16K/yr -21.3%2.3% conv.
fireproof money box13K/yr -14.5%1.6% conv.
document fire safe8K/yr -12.5%3.2% conv.
fireproof jewelry box7K/yr -5.3%1.4% conv.
small fire proof safe for cash4K/yr +110.0%1.5% conv.
file safe box fireproof waterproof for documents9K/yr -23.9%1.9% conv.
documents safe box fireproof waterproof9K/yr -23.7%1.5% conv.
firesafe box5K/yr -4.8%3.0% conv.
fire proof money box for cash4K/yr +19.6%1.6% conv.

All search terms

Top fire box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SentrySafe Fireproof Safe Box with Key Lock Chest Safe with Carrying Handle to Secure Money Jewelry Documents 0.25 Cubic Feet 6.3 x 15.3 x 12.1 Inches 1160

SentrySafe$38.684.6★22,196 rev

SentrySafe Black Fireproof and Waterproof Safe File Folder and Document Box with Key Lock 14.3 x 15.5 x 13.5 inches HD4100

SentrySafe$65.824.5★14,914 rev

DocSafe 5200F Fireproof Document Organizer Box with Lock Heat Insulated

DocSafe$31.174.4★11,969 rev

SentrySafe Fireproof Safe with Key Lock Chest Lock Box for Home or Travel Secures Money Documents 0.18 Cubic Feet 6.1 x 14.3 x 11.2 Inches 1210

SentrySafe$38.674.7★2,788 rev

KYODOLED Fireproof Document Box with Key Lock Small Lock Boxes for Personal Items Fire and Water Resistance Fireproof Safe Box for Documents Jewelry Passport Cash 12.6 x 8.3 x 3.58 Black

KYODOLED$30.134.6★3,202 rev

Newest

by launch date

Fieetra Fireproof Document Box with Lock Hard Case Safe Box Water Resistant Document Organizer for Important Documents Passports Certificates & Cash Portable File Storage for Home Office Black

Fieetra$52.3926 rev

3mo ago

Zynqur Fireproof Travel Jewelry Organizer Case with Lock & 6 Binder Pages

Zynqur$37.0238 rev

7mo ago

Cragtek Fireproof Travel Jewelry Case with 8 Velvet Pouches

Cragtek$25.888 rev

7mo ago

DocSafe Fireproof File Organizer with Lock Hard-Shell Case Fireproof Document Box with 13 Pocket Accordion File Folder Portable Home Office Travel Safe Storage for Important Documents Laptop Black

DocSafe$39.821,775 rev

1y ago

ENGPOW Fireproof Money Box with Lock & Heat-Resistant Fireproof Zipper

ENGPOW$31.32258 rev

1y ago

What buyers say about fire box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“First impressions: the quality is solid”

Size-Overall10%

“Good size”

Value For Money8%

“Good Value”

Advertised Vs Actual Product7%

“As described”

Storage Capacity6%

“The storage capacity was great”

Strength5%

“The box is strong and sturdy”

Security5%

“Security”

Locking Mechanism4%

“lock works well”

Fire Resistance4%

“Fire Proof”

Ease Of Use3%

“Easy to use”

What buyers complain about

Locking Mechanism13%

“Does not lock”

Weight Heavy10%

“Heavy and bulky”

Size-Overall9%

“Smaller than expected”

Quality-Overall7%

“Bad quality”

Ease Of Use5%

“difficult to operate”

Durability4%

“Breaks easily”

Value For Money2%

“Priced on the High Side”

Advertised Vs Actual Product2%

“Not as described”

Material Quality2%

“I thought is was made with better material”

Strength2%

“It is not sturdy at all”

Top return reasons

Size-Overall52%

Weight Heavy11%

Advertised Vs Actual Product6%

Locking Mechanism4%

Functionality-Overall3%

Document Organizing/Classification3%

Defective Material/Parts2%