fire blanket
Worth a lookShows a $5.1M/yr market, but soft demand (-26.3% this quarter) keeps it on the watch list.
Market size
Incredible$5.1M$5.1M/yr · 1.9M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.93–$55.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad9,238.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fire blanket is a $5.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fire blanket market data
- Units sold / yr
- 200K–250K
- avg 15,000–20,000/product
- Revenue / yr
- $5.0M–$6.3M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Prepared Hero41%
- WUERLI20%
- SecuCaptain15%
- Mondoshop6%
- kanhiro5%
- QIANZIEA5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top fire blanket search terms
- fire blanket828K/yr
- fire blankets emergency for home and kitchen80K/yr
- prepared hero fire blanket115K/yr
- fire blankets113K/yr
- prepared hero87K/yr
- fire blanket for kitchen25K/yr
- fire blankets emergency for home357K/yr
- emergency fire blanket31K/yr
- kitchen fire blanket17K/yr
- fire blanket for home and kitchen63K/yr
Top fire blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prepared Hero Emergency Fire Blanket - 2 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home
Prepared Hero$37.314.8★32,535 rev
WUERLI Fire Blanket for Home and Kitchen 40 x 40 4 Pack Emergency Fire Blanket
WUERLI$20.704.8★2,300 rev
SecuCaptain Emergency Fire Blanket for Home and Kitchen - 2 Pack 40x40 Flame Suppression Fiberglass Fire Blankets for House Camping Car Office Warehouse Emergency Survival Safety
SecuCaptain$13.214.8★9,257 rev
Mondoshop Fire Blankets Emergency for Kitchen Home - Emergency Fire Retardant Blanket for Home Fireproof Blanket for Camping Grill Car Office Warehouse School Picnic Fireplace
Mondoshop$9.934.8★3,226 rev
QIANZIEA Fire Blanket Fire Blankets Emergency for Home and Kitchen 4 Pack 40 X 40
QIANZIEA$14.814.8★543 rev
Newest
by launch date
Prepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Grey 1 Pack
Prepared Hero$49.5223 rev
Andyssey Fire Blanket 4 Pack - 40 x 40 Prepared Emergency Fire Blanket
Andyssey$45.29349 rev
AIERLERZHEE Fire Blanket 4 Pack 40x40 CE Certified Fiberglass Heat Resistant to 1076F No-Mess Fire Suppression for Kitchen Grill Car Camping & Home Safety
AIERLERZHEE$16.47204 rev
QIANZIEA Fire Blanket Fire Blankets Emergency for Home and Kitchen 4 Pack 40 X 40
QIANZIEA$14.81543 rev
WUERLI Fire Blanket for Home and Kitchen 40 x 40 2 Pack Emergency Fire Blanket
WUERLI$14.172,300 rev
Trending
90-day click momentumPrepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Grey 1 Pack
Prepared Hero$49.524.7★
AIERLERZHEE Fire Blanket 4 Pack 40x40 CE Certified Fiberglass Heat Resistant to 1076F No-Mess Fire Suppression for Kitchen Grill Car Camping & Home Safety
AIERLERZHEE$16.474.9★
QIANZIEA Fire Blanket Fire Blankets Emergency for Home and Kitchen 4 Pack 40 X 40
QIANZIEA$14.814.8★
KANHIRO Fire Blanket Emergency for Home Kitchen - Fiberglass Fire Suppression Blanket Great for School Fireplace Grill Car Office Warehouse (2 Pack 39 in X 39 in)
kanhiro$11.534.8★
Mart Cobra Emergency Fire Blanket for Home & Kitchen 2-Pack Safety
Mart Cobra$35.864.8★
What buyers say about fire blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Easy to use and store”
“Fire Safety”
“Great Value”
“Great Safety”
“Smart gift”
“Same as picture”
“Feel safer with it”
“Doesnt take up much room”
“fit perfectly by my kitchen cabinet”
What buyers complain about
“the burned up”
“My skin became red, raised, itching and painful”
“They dont work as well as demonstrated”
“very small”
“the apron I received had a major quality issue”
“If I had known these blankets were made so poorly”
“Blankets Did Not Work”
“there was an off-gassing odor”
“is all those shards are currently pricking my hands like hundreds of splinters”
“which is extremely uncomfortable”
Top return reasons
Common questions
- Is fire blanket profitable to sell on Amazon United States?
- The niche generates $5.1M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fire blanket niche?
- 10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in fire blanket?
- Top complaints mined from reviews: Flammable, Allergies, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for fire blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the fire blanket niche?
- Listings span $9.93–$55.67; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 9,238 reviews — the moat a new listing must climb.