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Fire and Ice Light

Fail

Shoppers spend only $12K a year here, so Fire and Ice Light is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$12K/yr22K searches / yr
90-day growth
+174.5%search demand this quarter
Competition
89%top-5 click share · 7 brands · 10 sellers

Flapen Score

Fire and Ice Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Fire and Ice Light is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire and Ice Light market on Amazon at a glance

Shoppers on Amazon United States searched for Fire and Ice Light 22K times last year and spent an estimated $12K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +174.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+174.5%
Conversion, latest week
2.2%
Market size, estimated
$12Ka year
Peak month
October39.7× the quietest month
Top search term
fire and ice light9K searches a year

02 · Price

A sale here is worth $25.72.

Listings sell for $25.72 on average, from $14.68 to $37.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.72 that is $0 to $3K a year per listing.

Average price
$25.72inside the $15 to $100 sweet spot
Price range
$14.68–$37.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #83 within Decorative Lighting Projectors. It carries 1,708 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
18.4%
Average rank
#83in Decorative Lighting Projectors
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,708per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fire and Ice Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

4%

  • HeKation27%
  • Gemmy24%
  • KOOT24%
  • Alinkey10%
  • Preboun8%
  • NEQUARE4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Fire and Ice Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.7×

Search terms

Top Fire and Ice Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire and ice light9K/yr
  • gemmy lights7K/yr
  • gemmy christmas lights5K/yr
  • fire and ice lights halloween646/yr

Reviews and returns

What reviews say buyers love and hate about Fire and Ice Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
67%of negative reviews mention “Brightness/Shine/Glow”
6.9%of orders come back
“Its ok. Not very bright”
A buyer, on “Brightness/Shine/Glow”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Fire and Ice Light questions

Answered from the same tracked data.