Is filtrete f1 filter for air purifier profitable to sell on Amazon United States?

The niche generates $96K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the filtrete f1 filter for air purifier niche?

15 brands and 175 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in filtrete f1 filter for air purifier?

Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.9%.

When does demand for filtrete f1 filter for air purifier peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the filtrete f1 filter for air purifier niche?

Listings span $11.83–$82.59; the average listing price is $35.64 (sweet spot $15–$100). The average incumbent carries 18,937 reviews — the moat a new listing must climb.

filtrete f1 filter for air purifier

Worth a look

Shows low returns (0.9%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.64

avg listing price — sweet spot $15–$100

Price range

Great$11.83–$82.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Market size

Bad$96K

$96K/yr · 56K searches

Review moat

Bad18,937.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, filtrete f1 filter for air purifier is a $96K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

filtrete f1 filter for air purifier market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 4.8%
Avg BSR: #489
Page quality: 0%
Prime: 98%
Sponsored: 76%
Out of stock: 1.7%
Avg brand age: 65 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

15 flat

Sellers

175

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

28%

Top 20: 65%

Open market

13%

Filtrete51%
isinlive9%
Nispira8%
Byseacore7%
WOCASE6%
LINNIW5%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top filtrete f1 filter for air purifier search terms

filtrete filters14K/yr +1.8%2.4% conv.
3m air filter8K/yr -2.2%2.2% conv.
3m filtrete7K/yr +4.2%2.3% conv.
filtrete 3m air purifier filter6K/yr -11.0%4.8% conv.
filtrate4K/yr +59.4%1.4% conv.
filtrete filter4K/yr +13.7%3.7% conv.
3m filtrete filters6K/yr -1.6%1.6% conv.
filtrete a/d/h filter3K/yr +11.3%13.3% conv.
a/d/h filtrete replacement filters2K/yr -61.6%12.2% conv.
3m filtrete filter1K/yr -16.8%1.0% conv.

All search terms

Top filtrete f1 filter for air purifier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$41.824.8★25,454 rev

Nispira F1 C01 T02 HEPA Replacement Filter for 3M Filtrete Room Air Purifier FAP-C01-F1 FAP-T02-F1 FAP-C01BA-G1 FAP-T02WA-G1 FAP-ST02W FAP-ST02N. 12 in. x 6.75 in. Part FAPF-F1-A. 2 Pack

Nispira$22.544.6★936 rev

2 Pack A2 Replacement Filter Compatible with 3M Filtrete Room Air Purifier Models FAP-C02-A2 FAP-C03-A2 FAP-T03-A2 Part # 1150101

isinlive$28.574.8★1,241 rev

A/D/H Replacement Filter Compatible with 3M Filtrete FAP-TT-ADH and Compatible with Honeywell HPA060 (BWM) 2 Count

Byseacore$27.094.6★58 rev

Filtrete 16x25x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.62 x 24.62 x 0.78 in)

Filtrete$41.704.8★33,126 rev

Newest

by launch date

Mllecary A/D/H HEPA-Type Filte-r Replacement Compatible with Filtrete FAP-TT-ADH Holmes HAP9243/HAP9415/HAP9423 and Honeywell HPA060(BWM) Air Purifier 2 Pack

Mllecary$22.813 rev

4mo ago

2+2 Pack A2 Replacement Filter Compatible with 3M Filtrete Room Air Purifier FAP-C02-A2 FAP-C03-A2 FAP-T03-A2 FAP-SC02L Includes 2 HEPA Filters + 2 Activated Carbon PreFilters Part #1150101

LINNIW$26.3144 rev

10mo ago

A/D/H Replacement Filter Compatible with 3M Filtrete FAP-TT-ADH and Compatible with Honeywell HPA060 (BWM) 2 Count

Byseacore$27.0958 rev

1y ago

A/D/H Replacement Filter Compatible with 3M Filtrete FAP-TT-ADH Compare to Honeywell HPA060 BWM 2-in-1 Filtration with Activated Carbon Filter 2 Count

Byseacore$28.4261 rev

1y ago

3 Pack F1 Filter Replacement Compatible with 3M Filtrete Room C01 T02 Air Purifier for Models FAP-C01-F1 FAP-T02-F1 FAP-C01BA-G1 FAP-T02WA-G1 and FAP-ST02N F1 HEPA Replacement Filter

isinlive$25.84325 rev

2y ago

What buyers say about filtrete f1 filter for air purifier

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration24%

“Filters work great”

Size-Overall19%

“Fit easily”

Quality-Overall15%

“The filter is high quality”

Value For Money13%

“Great deal”

Advertised Vs Actual Product7%

“As Advertised”

Efficiency3%

“Worked well for our systmen”

Assembly/Installation3%

“Easy install”

Allergies1%

“it's great for my allergies”

Durability1%

“Durable and works great”

Ease Of Use1%

“easy to replace”

What buyers complain about

Size-Overall40%

“DOES NOT FIT”

Filtration15%

“Filter didn't fit”

Value For Money6%

“Too expensive”

Quality-Overall6%

“Overpriced for the Quality”

Advertised Vs Actual Product3%

“Not the size advertised in the description”

Thickness3%

“they are slightly deeper”

Compatibility-Overall2%

“Do not fit Honeywell”

Durability2%

“They fell apart with in 2 weeks”

Strength1%

“flimsy”

Smell1%

“Definitely doesnt remove odor”

Top return reasons

Size-Overall75%

Filtration10%

Compatibility-Overall6%

Value For Money4%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Thickness1%

Functionality-Overall0%

Certifications0%

Product Condition0%

Common questions

Is filtrete f1 filter for air purifier profitable to sell on Amazon United States?: The niche generates $96K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the filtrete f1 filter for air purifier niche?: 15 brands and 175 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in filtrete f1 filter for air purifier?: Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.9%.
When does demand for filtrete f1 filter for air purifier peak?: Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the filtrete f1 filter for air purifier niche?: Listings span $11.83–$82.59; the average listing price is $35.64 (sweet spot $15–$100). The average incumbent carries 18,937 reviews — the moat a new listing must climb.