Is filtrete 14x20x1 profitable to sell on Amazon United States?

The niche generates $121K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (46/100).

How competitive is the filtrete 14x20x1 niche?

5 brands and 49 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in filtrete 14x20x1?

Top complaints mined from reviews: Quality-Overall, Filtration, Size-Overall. The return rate is 1.2%.

When does demand for filtrete 14x20x1 peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the filtrete 14x20x1 niche?

Listings span $25.87–$74.76; the average listing price is $45.82 (sweet spot $15–$100). The average incumbent carries 28,091 reviews — the moat a new listing must climb.

filtrete 14x20x1

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$45.82

avg listing price — sweet spot $15–$100

Price range

Incredible$25.87–$74.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$121K

$121K/yr · 22K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad28,090.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, filtrete 14x20x1 is a $121K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

filtrete 14x20x1 market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $137K–$183K; units × avg price
Conversion rate: 11.8%
Avg BSR: #88
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Filtrete84%
Amazon Basics11%
Filterbuy2%
Clorox Air Filters2%
Simply1%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +10.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top filtrete 14x20x1 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 14x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 13.68 x 19.68 x 0.81 in)

Filtrete$25.874.8★57,731 rev

Filtrete 14x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 13.68 x 19.68 x 0.81 in)

Filtrete$48.354.8★25,454 rev

Amazon Basics 14x20x1 Air Filter MERV 8 AC Furnace Filters Allergy Control Electrostatic Removes Dust Pollen and Lint 6-Pack (Actual Size: 13.75 x 19.75 x 0.75)

Amazon Basics$26.854.6★17,081 rev

Filtrete 14x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters (Actual Size 13.68 x 19.68 x 0.81 in)

Filtrete$61.624.8★11,774 rev

Filtrete 14x20x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 13.62 x 19.62 x 0.78 in)

Filtrete$34.454.8★33,126 rev

Newest

by launch date

Clorox 14x20x1 Air Filter MERV 8 with Carbon Reduces Pet Smells Cooking Smells and More Pleated HVAC AC Furnace Filter 4-Pack (Actual Size 13.75 x 19.75 x 0.75) Made in USA

Clorox Air Filters$43.4411 rev

2mo ago

Filtrete 14x20x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack

Filtrete$67.74507 rev

1y ago

Filtrete 14x20x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 13.688 x 19.688 x 0.78 in)

Filtrete$41.076,265 rev

4y ago

Amazon Basics 14x20x1 Air Filter MERV 8 AC Furnace Filters Allergy Control Electrostatic Removes Dust Pollen and Lint 6-Pack (Actual Size: 13.75 x 19.75 x 0.75)

Amazon Basics$26.8517,081 rev

5y ago

Simply 14x20x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 13.75x19.75x0.75) DUST Pet & Allergy Control

Simply$29.0453,363 rev

7y ago

What buyers say about filtrete 14x20x1

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration20%

“Filters well”

Quality-Overall20%

“Great Product to Have for Air Quality”

Value For Money19%

“Great Value”

Size-Overall15%

“Work and fit as described”

Advertised Vs Actual Product10%

“They work as they should”

Strength3%

“Solid product”

Efficiency3%

“Works well”

Allergies1%

“it's great for my allergies”

Ease Of Use1%

“Simple, works, no complaints”

Ease Of Cleaning1%

“keeps the house clean even though I have 12 animals living with me”

What buyers complain about

Quality-Overall16%

“Poor quality”

Filtration15%

“Worse filters ever”

Size-Overall15%

“For some reason this specific brand is fits small”

Value For Money12%

“the rest for a better price”

Durability5%

“Comes apart almost immediately”

Material Quality4%

“Cheap Material”

Adhesion/Stickiness4%

“Not glued on sides”

Natural Resource Wastage4%

“Very wasteful”

Functionality-Overall4%

“Furnace operation compromised”

Compatibility-Overall2%

“Did not fit in my furnace”

Top return reasons

Size-Overall82%

Filtration9%

Compatibility-Overall2%

Value For Money2%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Functionality-Overall0%

Quality-Overall0%

Material Quality0%

Certifications0%

Common questions

Is filtrete 14x20x1 profitable to sell on Amazon United States?: The niche generates $121K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (46/100).
How competitive is the filtrete 14x20x1 niche?: 5 brands and 49 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in filtrete 14x20x1?: Top complaints mined from reviews: Quality-Overall, Filtration, Size-Overall. The return rate is 1.2%.
When does demand for filtrete 14x20x1 peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the filtrete 14x20x1 niche?: Listings span $25.87–$74.76; the average listing price is $45.82 (sweet spot $15–$100). The average incumbent carries 28,091 reviews — the moat a new listing must climb.