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Filtrete 14x20x1

Fail

The top 5 brands take 100% of clicks, so Filtrete 14x20x1 is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$121K/yr22K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
62%top-5 click share · 5 brands · 49 sellers

Flapen Score

Filtrete 14x20x1 against its category

The dotted line is the Tools & Home Improvement average. Past it, Filtrete 14x20x1 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filtrete 14x20x1 market on Amazon at a glance

Shoppers on Amazon United States searched for Filtrete 14x20x1 22K times last year and spent an estimated $121K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
11.8%
Market size, estimated
$121Ka year
Peak month
July1.6× the quietest month
Top search term
filtrete 14x20x120K searches a year

02 · Price

A sale here is worth $45.82.

Listings sell for $45.82 on average, from $25.87 to $74.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $45.82 that is $11K to $23K a year per listing.

Average price
$45.82inside the $15 to $100 sweet spot
Price range
$25.87–$74.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Furnace Parts & Accessories. It carries 28,091 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#88in Furnace Parts & Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
28,091per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Filtrete 14x20x1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Filtrete84%
  • Amazon Basics11%
  • Filterbuy2%
  • Clorox Air Filters2%
  • Simply1%

Demand

Filtrete 14x20x1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Filtrete 14x20x1

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Filtration”
16%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Filtrete 14x20x1 questions

Answered from the same tracked data.