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Filtrete 14x14x1

Fail

The top 5 brands take 100% of clicks, so Filtrete 14x14x1 is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$94K/yr12K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
72%top-5 click share · 4 brands · 16 sellers

Flapen Score

Filtrete 14x14x1 against its category

The dotted line is the Tools & Home Improvement average. Past it, Filtrete 14x14x1 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filtrete 14x14x1 market on Amazon at a glance

Shoppers on Amazon United States searched for Filtrete 14x14x1 12K times last year and spent an estimated $94K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
18.8%
Market size, estimated
$94Ka year
Peak month
July1.6× the quietest month
Top search term
filtrete 14x14x19K searches a year

02 · Price

A sale here is worth $40.74.

Listings sell for $40.74 on average, from $25.40 to $79.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $40.74 that is $4K to $10K a year per listing.

Average price
$40.74inside the $15 to $100 sweet spot
Price range
$25.40–$79.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Furnace Parts & Accessories. It carries 30,853 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Furnace Parts & Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
30,853per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Filtrete 14x14x1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$9K$19K$28K$38K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Filtrete91%
  • Amazon Basics4%
  • Filterbuy3%
  • Simply2%
  • Open — no brand owns it (0%)

Demand

Filtrete 14x14x1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Filtrete 14x14x1

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
33%of negative reviews mention “Filtration”
0.8%of orders come back
“Some filters came with pleats messed up”
A buyer, on “Filtration”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Filtrete 14x14x1 questions

Answered from the same tracked data.