Is filtrete 14x14x1 profitable to sell on Amazon United States?

The niche generates $94K/yr across 12 tracked products. 90-day search growth is +22.2%. Flapen's verdict: Skip it (46/100).

How competitive is the filtrete 14x14x1 niche?

4 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in filtrete 14x14x1?

Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for filtrete 14x14x1 peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the filtrete 14x14x1 niche?

Listings span $25.40–$79.67; the average listing price is $40.74 (sweet spot $15–$100). The average incumbent carries 30,853 reviews — the moat a new listing must climb.

filtrete 14x14x1

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.74

avg listing price — sweet spot $15–$100

Price range

Incredible$25.40–$79.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.2%

90-day search growth — must beat 0% to launch

Market size

Bad$94K

$94K/yr · 12K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad30,853.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, filtrete 14x14x1 is a $94K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

filtrete 14x14x1 market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $102K–$122K; units × avg price
Conversion rate: 18.8%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Filtrete91%
Amazon Basics4%
Filterbuy3%
Simply2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +22.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top filtrete 14x14x1 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 14x14x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters (Actual Size 13.68 x 13.68 x 0.81 in)

Filtrete$58.844.8★11,774 rev

Filtrete 14x14x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 13.68 x 13.68 x 0.81 in)

Filtrete$26.054.8★57,731 rev

Filtrete 14x14x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 13.81x13.81x0.78 in)

Filtrete$30.684.8★17,142 rev

Filtrete 14x14x1 Air Filter MERV 5 6-Pack AC Furnace Filters for Home HVAC MPR 300 Basic Dust Defense Removes Lint & Household Dust 3-Month Pleated Electrostatic (Actual Size 13.81x13.81x0.81 in)

Filtrete$33.964.7★160,547 rev

Filtrete 14x14x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 13.81 x 13.81 x 0.78 in)

Filtrete$26.574.8★33,126 rev

Newest

by launch date

Filtrete 14x14x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 13.68 x 13.68 x 0.78 in)

Filtrete$44.15627 rev

1y ago

Filtrete 14x14x1 Air Filter MERV 8 MPR 700 Dust Pollen & Pet Dander Reduction 3-Month AC and Furnace Filter Easy on Air Flow 4 HVAC Filters (Actual Size 13.688 x 13.688 x 0.78 in)

Filtrete$41.516,265 rev

4y ago

Amazon Basics 14x14x1 Air Filter MERV 8 AC Furnace Filters Allergy Control Electrostatic Air Cleaning 6-Pack (Actual Size: 13.75 x 13.75 x 0.75)

Amazon Basics$25.4017,081 rev

5y ago

Simply 14x14x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 13.75x13.75x0.75) DUST Pet & Allergy Control

Simply$28.6953,363 rev

7y ago

Filtrete 14x14x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters (Actual Size 13.68 x 13.68 x 0.81 in)

Filtrete$58.8411,774 rev

8y ago

What buyers say about filtrete 14x14x1

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Great value”

Quality-Overall18%

“These are great quality filters”

Filtration16%

“These are great quality filters”

Size-Overall16%

“the size is accurate”

Advertised Vs Actual Product13%

“Works as advertised”

Efficiency3%

“Works great”

Ease Of Cleaning3%

“Clean air”

Durability3%

“durable enough”

Ease Of Use2%

“I appreciate how easy they are to use”

Assembly/Installation2%

“easy to install and good price”

What buyers complain about

Filtration33%

“Some filters came with pleats messed up”

Size-Overall33%

“Doesnt fit 14x14x1”

Value For Money17%

“Waste of money and MORE”

Quality-Overall8%

“Poor quality control”

Top return reasons

Size-Overall77%

Filtration10%

Compatibility-Overall4%

Value For Money2%

Advertised Vs Actual Product1%

Quality-Overall1%

Defective Material/Parts1%

Thin1%

Thickness0%

Material Quality0%

Common questions

Is filtrete 14x14x1 profitable to sell on Amazon United States?: The niche generates $94K/yr across 12 tracked products. 90-day search growth is +22.2%. Flapen's verdict: Skip it (46/100).
How competitive is the filtrete 14x14x1 niche?: 4 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in filtrete 14x14x1?: Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.8%.
When does demand for filtrete 14x14x1 peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the filtrete 14x14x1 niche?: Listings span $25.40–$79.67; the average listing price is $40.74 (sweet spot $15–$100). The average incumbent carries 30,853 reviews — the moat a new listing must climb.